How Do I Get My Pages Listed on Google?

I’m sure anyone in the SEO community has been asked this countless times and why many people reading this will be thinking about asking it in reference to their own site. It is as after all a very important question and the answer, if you can turn it to your advantage, one that could prove to be very valuable.

It is however, quite an easy question to answer, at least at a general level, the answer demystifying the oft said “black art” of Search Engine Optimisation. (I do however have to state again that this is an “idiots guide” and does therefore not cover some of the more complicated issues of “keyword density”, “deep linking ratio”, “code to text ratio” and others, all of which have a bearing on the effectiveness of any web page).

We can illustrate the answer to this queston by using an analogy.

This analogy is based on an old fashioned market place, the sort when men with barrows come in and then shout out what they have on offer, you know “A pound of plums for 50p” or “Genuine leather jackets for £50″, you get the picture. However, in my description of the system, these “market places” are actually set up by Google, one for each type of goods or services. So you have one for cars and another for plumbers and another for houses for sale, and so on.

Now every one who wants to get into any of these market places can try regardless of what they sell, however, Google will be quite ruthless in stopping anyone it feels is not in the right market from getting in (however, just like any process this is not fool proof). This leaves countless thousands of “web pages” (not sites, but pages) that want to get in to sell their wares. Why, because to get in gives them a chance to be picked by those “Google Agents” who come into the market place looking for the best pages to list.

But getting into the Market place is only the first step, how do they get picked by the Google Agent for one of those coveted top ten positions??

To better understand what is going on, you must first get to know the rules of these marketplaces.

The first and most important rule is that all webpages start at the back of the marketplace, which of course makes it very difficult for the Google Agents to “hear” them crying out their wares. As the sites to which the web pages get older, so the web page move up the marketplace, getting nearer and nearer to the front (and are thus more easily heard).

More Rules

In each marketplace you will find two types of webpage, one that is trying to catch the Google Agents eye for a listing place and the other, well they are saying, “go and have a look at this page, its all about x”. These are the “links” to pages from other sites around the web, and because these Google agents listen to them, they are, as you may know, very important indeed. They can even get an agent to look into the sandbox area, especially if there are enough of them and or they are deemed important in their own right. The rules for these links pages are simple enough, they say “I represent XXX website and we are all about YYY. I’d like you to consider ZZZ website, they are very good at what you are looking for”.

So much for these “link pages”, but what of the normal webpage. What are the rules for them.

First, each webpage must only utter the words on its page, it cannot say anything else.

It first shouts out its Title (the bit in the blue bar at the top of your browser), here it can really boom out the words, which make them easier to hear. Then it continues down the page, saying the words on the pages, pausing when it comes to paragraphs etc. Whenever it comes to a Heading in a page or something in bold or italics it can say the words a bit louder, and when it comes to lists, it can pause between each phrase, all the better to make the words more effective.

It can also make it quite clear to the Agents that there are other pages in its own site that are very relevant (these being the internal links), all with the aim of trying to impress upon the agent that the webpage’s website is very useful indeed and should therefore be listed.

So, what does the above mean to the unprepared website??

Well for many, although they have managed to get into the marketplace, they find to their horror that when it comes to shouting out their Title, they have to say “WM Cooper” and not “Plumbing Suppliers, Showers and Taps by WM Cooper”, which if the agent is looking for plumbers to list is far more interesting.

Then when they come to the words on the page, they have to drivel on about “Welcome to WM Cooper website. We have been in business for 30 years and have 1000’s of happy customers, come to us…”, by which time the Agent has “switched off” and started looking elsewhere.

Now, if the words in the page had had a Heading of “Plumbing Supplies” and then read something like “We can supply you with taps, bathrooms, tiles, wash basins” and so on the agent would have been far more likely to listen.

Other sites have different problems, sure the webpage’s exist, but they are not being pointed at in the right way by other pages in their own site. Such pages are barred by Google from even getting into the marketplace, their argument being “there is no record of your existence on the website you are claiming to have come from, therefore you don’t exist, please go away”. Thus such pages fall at the very first fence…

Then again there are those unfortunate pages, that even though they are quite clearly, to the human reader anyway, all about “hotels in Portsmouth” do not actually say this on the page in any convincing way, thus if another thousand pages (and there could be a lot lot more) are all shouting out, in no uncertain terms, that they are about “Portsmouth hotels” who are they going to pick, do I really have to say more…

Thus it is only those web pages that have done their homework and who come into the marketplace prepared that win those coveted first page positions. Well that is true to a point, but we have forgotten those “linking” pages we spoke of earlier, just what part do they have to play in this saga? quite a lot actually, in fact it is now calculated that our friends the Google agents listen to the shouting of these “links” to such a degree that as much as 50 % of the reason they choose A over B is down to them. So that means it pays to get lots of links pointing to your site into that marketplace.

But be warned, Google, in a perverse sort of way, and knowing that people know it listens to the shouts of these links, will only listen if the website that the link is on is relevant to the site it is talking about (pointing to). In other words a site all about Florida Fish Farms will be of little use “link pressure” wise to a site selling Combine Harvesters, and vice versa. Also, just to spice the pot a bit more (as if it needs it) Google also keep an eye on the number of sites in a marketplace “shouting” about other sites, and if one site seems to get too many new sites “shouting” about over a short period of time are likely to get a wee bit suspicious. Is, heaven forbid, someone trying to make a site appear more popular than it really is….

So the market place is full of dangers, but basically it is “trick” free. If the pages of a website do their homework and make sure that they are really “saying” what they are all about, making it quite clear in the Title of the page as well as the headings on the page, have plenty of links and references to other pages in their site (and even ones outside it) and, just as importantly, get some links pointing to them and the other pages in their webpage, they WILL get listed. Do anything else though and be prepared to go on asking that question “why do some pages get listed by Google while mine do not….?”

Get your Blog on Google’s First Page – 4 Simple Techniques

Getting your blog into Google’s top 10 results can leverage your business and increase your traffic greatly. Whatever the purpose for your blog, getting ad clicks, selling affiliate products, or generating traffic to your sales page, a blog owner’s ultimate goal is to brand himself while making a profit—easier said than done.

The good news is that getting into Google’s top spots can be accomplished with a little creativity and effort. The following are five ways you can get your blog onto Google’s first page and watch your traffic surge.

Write Original Content

Original, informative, and authentic content rules in the Web 2.0 marketing world. While you don’t have to post everyday, you need to post a minimum of three times a week. Personal studies have shown that traffic tends to drop off considerably if posting occurs less than three times a week. You also have to maintain a steady flow of content for the search engines. A steady flow of content shows that you’re interested enough in your topic to keep it alive.

The Web is moving towards authentic, two-way based conversations. Add humor to your posts. Give your content a twist and personality. One of the best ways to make your content come alive is to include a few real-life scenarios. Your readers will appreciate your honesty.

This brings up a good point about content which is “SEOed”. If you’re writing about a topic you enjoy, you’re adding a dash of your personality, and you’re not concerned about keyword density, then you’re doing it correctly. So, what does that mean? Be normal. If you’re thinking about keyword density while you’re writing, you’re going to sound like Frankenstein.

So, I’m busting the keyword density myth. Write like a human and you’ll be rewarded.

Submit Your Blog

When you’ve developed a few, high-quality posts with original content, submit your blog to several high profile blog directories. Best of the Web (BOTW) has a blog directory which will set you back $40. Blog Catalog, Blogarama, and Top Rank Blog are also top notch directories. Be sure to use proper keyword targeting and a variety of title text.

DMOZ, the daddy of all directories, also has a site dedicated to blogs only. As with the original DMOZ, make sure you follow the editorial guidelines and don’t expect a quick turnaround.

Submit Your RSS Feed

Submitting your RSS feed to several different sites can be done in just a couple of minutes using RSS Submit. For a small fee, this innovative piece of software from RSS Feeds Submit pings your feed automatically to over fifty sites.

Post Your URL Link Everywhere

From a Web 2.0 perspective, you’ll have much more flexibility in promoting a blog. Netscape, Digg and Redit are primarily geared to blogs. Other strategies include leaving comments on other blogs that focus on the same niche as yours and answering questions at answers.yahoo.com.

Google Adsense: Understanding the Google Adsense Report

When you log into your Google Adsense account, you are automatically taken to the page where you can view all your Adsense activity. On the Reports tab, you’ll see “Today’s Earnings.” This is the approximate amount you have earned today in your Google Adsense account. Earnings are not final at this point and could be adjusted for invalid clicks or fees.

It’s interesting to look at the breakdown. As you can see, Adsense for Content, which refers to the targeted ads appearing on the pages in which you have written content, is listed first. Here you will see the number of page impressions listed in the first column. While a page impression is generally the same as a page view, that is not always the case. For a more detailed definition of a page impression, see Google Adsense support, click on Your Adsense Account and then click on Your Adsense Report.

Next, you’ll notice the number of clicks. This refers to the number of times “your ads” were clicked on.

Page click through rate or CTR is in the next column shown as a percentage. It represents the percentage of the time an ad was clicked on after viewing your page.

Page CPM which stands for effective cost per thousand impressions. It is calculated by dividing total earnings by the number of page impressions in thousands.

Don’t be intimidated by these statistics. The bottom line, your earnings, is what really counts. As you become more familiar with Google Adsense, statistics will become like second nature. First, just start.

How is Google Adsense Different From Other Ad Networks?

Primarily because it is Google and that carries a lot of clout just with name recognition alone. But here are some advantages to being a part of the Google Adsense network:

Getting started is fast and easy and requires no technical knowledge. Google Adsense even provides html code for easy implementation with clear instructions.

Google Adsense has both the Adsense for Content feature and the Adsense for Search feature.

Google Adsense not only provides keyword targeted ads but site targeted ads as well, maximizing your potential for revenue.

Google Adsense provides a filter so that you can choose not to run your competitor’s ads on your pages as well as filter other unwanted ads.

Google Adsense provides an extensive support site that is easily understood.

Google Adsense And Adwords – Like Yin And Yang

Many websites include a section or two with the “Ads by Google” above it or below it. These are ads displayed via Google’s AdSense. When you do a search on Google and see ads in the search results pages, they are generally AdSense ads.

AdSense – The Yin:

Google’s AdSense is programming that “senses” the content of a page or search. It finds keywords on a web page or in a search phrase to determine the subject of the content. It does this by either “reading” the page, or taking a look at the search term that was typed into Google Search. It can “Sense” which ads in the system are relevant to the content or search and display them – thus: “AdSense.”

Before ads on a page are displayed, AdSense searches its database of advertisers and finds ads that are associated with keywords on the page or in the search. Now AdSense needs to decide which of the thousands of ads vying for position are actually displayed. To make this decision, AsSense looks at the advertiser’s bids for the relevant keywords. The advertisers that have a combination of the highest bid, keyword relevance and best click through get displayed first.

Google tracks clicks on ads and advertisers pay Google the bid price for each click. When the AdSense ad is on someone’s web page, Google pays the website owner a portion of the payment for each click. The term “monetizing” your site refers to taking your existing site and placing ads like AdSense on it to make money (or finding other way to make money with websites). If you get 10,000 visitors and 10% of them click an ad that pays you, theoretically, $0.75 per click, you just made $750! Not bad for just copying some AdSense code (which Google provides) into your popular website’s HTML (if your site is not popular, learn about SEO – Search Engine Optimization – from sites like AcmeWebResources).

AdWords – The Yang:

The other side to AdSense is AdWords. AdSense ads have lists of relevant keywords associated with them. Each keyword is bid on by the advertisers for placement in the results pages and on web sites around the world. The words that will prompt a display of an advertiser’s ad are bid on by the advertiser. When an ad matches the words on a page, the ads are displayed; thus: AdWords. AdWords is the system in Google that is used to place ads that display in AdSense.

You can enroll in AdWords to pay for AdSense ads to drive traffic to your site. The first step is to sign up with Google. The next step is to associate keywords to associate with your site.

The idea is to drive traffic to your site through the use of relevant ads. The more relevant the ad to your content, the more targeted your traffic will be. Compose your articles around your list of keywords. Next, write an ad based on the keywords and assign keywords to the ad. You will bid on the keywords at the time you associate keywords with the ad. If one of your keywords is searched for or relevant to a site, and you have a good bid and relevant ad, your AdWord ad will be displayed. Only when someone clicks your ad are you charged by Google.

The more popular keywords are wanted by many competitors, so the prices per click can get pretty high. It is not uncommon for a click to cost $5 or even $10. If you have 10,000 ad clicks, after you account for your conversion rate (the rate that you convert visitors into buyers) you better be sure you are making more than the ad click costs! But it should never break your bank because you can set the bid limits and the monthly budget.

What if you can’t afford $5.00 per click? Since the more popular keywords are so expensive, it is best to bid on less popular keywords because the cost per click is lower. Google presently has a minimum bid of $0.05 per click. If you can get those, you can reduce your advertising budget.

A popular site can make a lot of money, however, a lot of money and time can be wasted. To avoid waste, you have to learn as much as possible and get the right tools to do the research.

Page Rank – Part 1

A quick definition of Page Rank – a numerical value to measure the relative importance of the web page within the Internet. Wikipedia has a more detailed explanation at en.wikipedia.org/wiki/Page_rank. Put http:// in front for the full URL. Article sites do not allow an active link in the first paragraph.

Page Rank was developed by Larry Page and Sergey Brin as part of a research for a new search engine. Guess what the name of that search engine is? Yep, Google.

The rank of pages in a website is a major factor that Google uses to rank a website. I commented in early December 2006 that the traffic to the RJO site had suddenly increased. This was due to RJO making it to the first page of the search engines. This was the same time that Google raised the page rank for the RJO home page to a page rank 3.

How do you find the page rank for a page? If you install the Google toolbar on your browser, the page rank will be displayed on the tool bar. Each time you look at a web page, the display will show you the page rank. It is handy to know if you are looking at a page that Google has ranked as valuable or if it is not rated.

I have used the Google toolbar for sometime, and I find it very handy for page rank and for quick Google searches.

Bottom line. If you are building a website, you need traffic to your site. The page rank of the pages in the site will determine where they rank on the search engines. Be on the first page of Google and you will get your traffic. Anywhere else, you are almost invisible.

Remember this when you are building your web site.

Five Quick Tips For Getting Your Blog On The First Page Of Google

It is so easy to make money with a blog. Whether the purpose of your blog is to get traffic to your sales page or to sell affiliate products or to get Adsense clicks, getting your blog onto the first page of Google can be done quickly and easily.

Using the following quick tips you could get listed on the first page of Google for some keywords within a month or two, depending on how competitive your niche is. A video game site that followed these tips got on the first page of Google, in the fifth spot, for a popular search term when the site was less than one month old.

Here are the five quick tips for getting to the first page of Google:

1. Put some original content on your blog. Post at least once a day but not more than every two to three hours. It doesn’t look good if you are posting every few minutes. Continue adding new content regularly. Some of the content can be duplicate content (from an article directory or private label rights articles) but the more original content the better.

2. When you have at least five posts with original content then submit your blog to Google’s sitemap. It’s not hard, and it only takes a few minutes. As long as you have a blog that looks authentic and is not filled with scraped content, this is a good start to getting noticed by Google.

3. Write some original articles and submit them to article directories such as EzineArticles, GoArticles, ArticleAlley, and SearchWarp. Do not submit more than one a day since it is better to not inundate the article directories or they might think you are spamming them. It is very important to have a good resource box with links back to your site.

4. Submit your RSS feed to at least fifty sites. This can be done in less than a couple of minutes using RSS Submit (RSSFeedsSubmit), a great piece of software that automatically submits your feed to more than fifty sites. The price is very reasonable (less than $50) but if you don’t want to spend any money and would rather do it by hand, Robin Good sells a list of 55 RSS submission sites for a very small fee.

5. Get your URL link listed in as many places as possible. Submit your site to directories like DMOZ. Answer questions at answers.yahoo and include your URL with your signature. Leave comments on blogs that are in a related niche to yours, again including your URL in the signature. Do a search with the phrase “keyword add url” and add your URL at sites that allow you to do it for free. “Keyword” would be replaced by one of your keywords for your niche. Submit your blog to Technorati. Submit your original posts to social bookmarking sites like Digg, Netscape, Redit, Plugim, and so on. Be sure to tell friends to vote for your submissions at the social bookmarking sites.

These five quick tips will give your blog a powerful boost and get your blog on the first page of Google in a very short time. Within days you should be getting traffic from Google as you rise in the search engines. And you did it with spending little or no money.

Adwords And Google Adsense – Like Yang And Yin

Many websites include a section or two with the “Ads by Google” above it or below it. These are ads displayed via Google’s AdSense. When you do a search on Google and see ads in the search results pages, they are generally AdSense ads.AdSense – The Yin:Google’s AdSense is programming that “senses” the content of a page or search. It finds keywords on a web page or in a search phrase to determine the subject of the content. It does this by either “reading” the page, or taking a look at the search term that was typed into Google Search. It can “Sense” which ads in the system are relevant to the content or search and display them – thus: “AdSense.”Before ads on a page are displayed, AdSense searches its database of advertisers and finds ads that are associated with keywords on the page or in the search. Now AdSense needs to decide which of the thousands of ads vying for position are actually displayed. To make this decision, AsSense looks at the advertiser’s bids for the relevant keywords. The advertisers that have a combination of the highest bid, keyword relevance and best click through get displayed first.Google tracks clicks on ads and advertisers pay Google the bid price for each click. When the AdSense ad is on someone’s web page, Google pays the website owner a portion of the payment for each click. The term “monetizing” your site refers to taking your existing site and placing ads like AdSense on it to make money (or finding other way to make money with websites). If you get 10,000 visitors and 10% of them click an ad that pays you, theoretically, $0.75 per click, you just made $750! Not bad for just copying some AdSense code (which Google provides) into your popular website’s HTML (if your site is not popular, learn about SEO – Search Engine Optimization – from sites like AcmeWebResources).AdWords – The Yang:The other side to AdSense is AdWords. AdSense ads have lists of relevant keywords associated with them. Each keyword is bid on by the advertisers for placement in the results pages and on web sites around the world. The words that will prompt a display of an advertiser’s ad are bid on by the advertiser. When an ad matches the words on a page, the ads are displayed; thus: AdWords. AdWords is the system in Google that is used to place ads that display in AdSense.You can enroll in AdWords to pay for AdSense ads to drive traffic to your site. The first step is to sign up with Google. The next step is to associate keywords to associate with your site. The idea is to drive traffic to your site through the use of relevant ads. The more relevant the ad to your content, the more targeted your traffic will be. Compose your articles around your list of keywords. Next, write an ad based on the keywords and assign keywords to the ad. You will bid on the keywords at the time you associate keywords with the ad. If one of your keywords is searched for or relevant to a site, and you have a good bid and relevant ad, your AdWord ad will be displayed. Only when someone clicks your ad are you charged by Google.The more popular keywords are wanted by many competitors, so the prices per click can get pretty high. It is not uncommon for a click to cost $5 or even $10. If you have 10,000 ad clicks, after you account for your conversion rate (the rate that you convert visitors into buyers) you better be sure you are making more than the ad click costs! But it should never break your bank because you can set the bid limits and the monthly budget.What if you can’t afford $5.00 per click? Since the more popular keywords are so expensive, it is best to bid on less popular keywords because the cost per click is lower. Google presently has a minimum bid of $0.05 per click. If you can get those, you can reduce your advertising budget. A popular site can make a lot of money, however, a lot of money and time can be wasted. To avoid waste, you have to learn as much as possible and get the right tools to do the research.sDid you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to Google Adsense, do please browse for more information at our websites:shttp://www.thegooglefund.comshttp://www.google-atm-machine.com

How To Get High Rankings With Google

The newest hobby in our computer based world today is the production of personal Internet pages and then putting them online for the world to see. Many people create their own web sites for fun, the exchange of information, and the opportunity to communicate with other people. In many other cases, however, people have created web sites in order to earn money and make a living.

Internet pages have gained a high reputation over the past decade or so and have been extremely profitable for many online business owners. There have been many techniques that people have used to earn money from using the Internet and its powerful technology. One of the most common ways of earning money is by increasing your web site’s popularity through the use of search engines.

The biggest and most powerful search engine on the Internet in today’s society is the company known as Google, which was created just a few years ago and has now become one of the richest companies in the world. Surfing through the thousands of online web pages has become extremely user friendly and easy by using Google, especially for anyone trying to find some type of specific web page. Google’s financial success comes from the enormous amount of visitor traffic and all the advertisements that are posted on its web pages.

Effective Internet site producers acknowledge that in order to build and become wealthy, web sites have to be selected and endorsed by huge and successful search engines like Google. There are many different techniques to use when designing your web page so that Google and other big search engines will accept and promote them to all the people that use their search engine.

Internet company leaders have to first learn about and comprehend how Google ranks all of the web pages that are on the Internet. It ranks them according the keywords that are displayed on the web sites, as well as how visible they are to a visitor and how many times those keywords are displayed on the page. Web site designers should remember to keep the web pages very clear and easy to use and also well organized so that Google has a much easier time locating them.

Many web site users know that Google has taken control of the Internet ever since its creation and publication a few years ago. The entire online world is governed and regulated by what Google says about certain web sites and links. The high rankings of Google are a prime objective for any web site designer to hope to achieve when they are involved in the enormous web page design market that exists in our society today.

In several ways, the technique for increasing your reputation with Google is to build up the amount of visitor traffic that comes through your web sites. The more people that actually visit your site will determine how high up on the rankings of Google your site will go. Become fast friends with Google and you will be successful in the online world.

5 Costly Mistakes To Avoid When Creating A Google Ad Campaign

By Rick Stone
www.ViewTheMoneyMovie.com

Let me first say, that Google is a great vehicle to market your business or product. In fact, fifty percent or more of my advertising budget goes to Google. It has helped my business and can help yours too. If, you avoid these 5 costly mistakes.

Google makes money on the mistakes of their customers when they create their ad words for their ad campaigns. When you know how to properly use Google for advertising, they are the best. However, 7 out of 10 businesses fail when using Ad Words. They don’t know how to effectively use them and when this happens their ads are not shown. Because of this, they’ll end up paying more than they should on their Google advertising.

But first, to better understand the 5 costly mistakes, here is an overview of Google. The ads you see are sponsor paid ads or paid per click ads. (i.e.: the first 2 or 3 ads at the top of the results page and the ads down the right hand side of the page) It is important to know that these ads are not ranked in accordance to how much these businesses are paying per click. The way Google ranks these ads are by a couple of key features.

The first way Google ranks ads is that they read the language within the ad with what are called, Spider Programs. Spider Programs are constantly running and reading every single word in the ad. Then, the Spider Program bounces over to the advertisers landing page. There, Google Spiders then reads the landing page. Then, Google’s advance algorithms gives the ad a quality score. The score is base on the relativity of the words in the ad. They actually do a quality score on the nature of the language found within the ad.

The second way Google ranks ads is, Google will look to see how many times the ad is clicked, in relation to how many times Google is showing the ad when the key word (the word googled) is placed. Let’s say that I am a loan officer for Wels fargo and I create an ad base off of the key word, second mortgage. And right now, there is someone sitting in front for their computer, who is interested in a second mortgage. So, if the ad for Wels fargo, is shown 1000 times a day and that ad is getting less than 5 clicks a day, Google will stop showing it. That’s a .5% click survey. If that ad is clicked on between 5-10 times out of 1000, that rate is .5-1%. Google will show that ad maybe 30% of the time someone puts in the key words, second mortgage. If that ad is clicked on 10-20 times out of 1000 during a day, Google starts liking that ad a lot. That means the click through rate is 1-2%. The minute you start achieving a 1-2% click through rate Google will automatically start raising your position on the results page.

If your quality score is high, meaning the relativity of the words of your ad are relative to the landing page, Google starts raising the quality score. Once again, each time that you continue to raise the quality score, you continue to raise the click through rate. The placement of your ads will go higher and the price you pay will go lower.

It is critical that you understand this idea. There is a direct relationship from how well your ad works in terms of the number of times it is clicked on. And the relationship between the words you’re using in the ad and the words you use in a landing page.

Now, here is where Google makes a fortune. Google charges people more if they have a bad click through rate and a bad relativity score. And some advertisers are so desperate to be on Google, that they pay more and more per click in order to be placed on the first page. Irrespective, of the price per click they are getting. The advertisers are just wanting to get there at all and at all costs. Those are the guys that Google makes a fortune on and here are some examples.

In the business opportunity world, the average click through price by an inexperienced person is $2-4 per click. The average price by an experienced person is $.50-1.00 per click. I currently have some ads that I only pay, ten cents a click. Plus, my click through rate on these ads are 8%-10%! So, for 100 clicks on one of these ads, I am only paying $10.00! Side note, I try to discourage people, not to buy leads. If you spend $1.00 per lead, 100 leads will cost you $100.00. Where on Google it could be, ten cents or less per lead!

Now Google on one hand likes the inexperienced person because they make more money per click but they also like to make sure that the people who are searching are finding what they are looking for. So, Google has almost a contradictory position. They like people who don’t know what they are doing because they can charge more and they like people who know what they are doing because those who are searching will ultimately find what they are searching for. So, you’ll find with Google often that one ad is great and one ad is stinks, so on and so on. This actually balances out their revenues. This is an overview of Google, now here are the 5 costly mistakes.

Mistake #1. This is the biggest mistake people make and Google makes a ton of money because of people’s lack of knowledge when placing their ads. There are three places your ads can be shown with Google.

1. The first place is on the Google results page. Which is the best place for your ad to be shown.

2. The second place is, Google will ship out the ads of their advertisers to other search engines, like Ask.com. Now a search engine partner like Ask.com is pretty good but not as good as Google in terms as results.

3. The third place where Google sends ads kills companies or the individual advertiser. Let’s take a look at one of these places. This is an actual company that I want you to look up. Go ahead and go to Eaglestar.net. This is a website that is on Google’s Content Network. Basically, all this is, is a site where Google ads are show. So here you can see on this site that there are some Google ads. These are terrible ads! For one, they are very small and hard to see. But more importantly, there is only a title and nothing describing the ad. This is a huge problem for the advertiser! Remember the whole thing we discussed about click through rate and how Google rewards companies who have a high click through rate.

If you go to eaglestar.net to search for something you’ll see “Hot new Properties”. Are you going to look for Google ads that have nothing to do with your search? Heck no! You’re going there to look for hot new properties at eagle star. So what happens is, you’ll have lots of people seeing these ads or having the opportunity to see these ads but almost no one clicks on them. Why? Because, nobody intends to click on them. People are going to eagle star which is on the content network of Google, not to do searches but to look at the information there, “featured properties”. They are not there to search and to click on ads. So what ends up happening is that your click through rate goes way down when you are on the content network. Why? Because, no one is clicking on these ads. On the rare occasion when someone does click on these ads you get almost no conversion. Why? Because, they are not your target market and that’s sole purpose for advertising, isn’t it! To get in front of the thousands of people each day who are searching for what you are marketing!

There are people who advertise on the content network of Google and they’ll get a million impressions and maybe they’ll get 1000 clicks. This is a horrible and deadly click through rate. And guess what? Google will penalize you for having such a bad click through rate. Now why would Google even have the content network the first place? Why does Google even have ads on the content network? Because, they make a 90% commission on these ads! If someone is paying a $2.00 click on Eagle star, Eagle star keeps 20 cents and Google keeps the rest.

Now you may be saying to your self, “ok, but there aren’t that many clicks on Google’s ads featured on eagle star.” So, they aren’t making that much, right? Wrong! Google is making a kings ransom on them because there are literally millions of pages of Google ads on the content network. So even if they are only getting 10-20 click on those pages a day there making a fortune.

For the advertiser, these clicks are worthless. A company that specializes in internet marketing, recently tracked campaigns by their key words and tested the results. When they first started, they used the content network and they received no results. People paid for these expensive clicks and their click through rate went through the floor, down to the basement. They ended up with a horrible click through rate. They also ended up paying much more just to get on the first page. And the clicks they’d get from the content network were so general, they never had any conversions. This company has a great product that increases your page rank, lowers your costs per click and will skyrocket your marketing campaigns overnight. You can visit them at www.PromoBlackBoxx.com.

Also, 90% of click fraud comes from the content network. There are companies that will set up pages just to get Google ads on their sites. They put one article on the page, then they hire “click robots” to click away on these ads and this is how they make money and the advertiser makes nothing. They are completely worthless clicks.

Here is some shocking news! When you set up a campaign initially with Google, Google automatically turns on the content network no matter what you do! So when you set up an ad on Google your ads are automatically going to show up on Google and on the content network unless you know better.

So when I come across someone who can’t get any results and who is paying too much, the first thing I tell them is to go to the campaign settings on their Google account. This is a section that almost nobody knows. You should unclick the content network and turn it off! That is the first thing I do with every campaign that I ever run. 90 out of 100 people will have the same mistake of having their content network on. The minute it is turned off, the click through rates and the rates they ship the ads to like Ask.com start going through the roof automatically. All of a sudden they start paying less per click. This is a secret that Google doesn’t what anyone to know about because they make so much money. They are able to justify charging people more per click because of their click through rates are in the bottom of the tank. This is the number one don’t when you set up a Google Campaign. You must turn off the content network.

Mistake #2. The words you place in your ad are too general. What happens is, many people will run an ad campaign, for example in the mortgage industry and let’s say the key word they choose to advertise on is the word Mortgage. That’s an extremely general keyword. It costs a fortune to get that keyword to be on the first results page. So you pay much more.

It’s essential for your keyword to be very specific. Let’s say you’re advertising day trading software and someone uses the keyword NASDAQ. How many people are actually going to google NASDAQ to find day trading software? Almost nobody! But you’ll have people who’ll take general terms like NASDAQ and think just because people are interested in the NASDAQ; they’ll automatically be interested in day trading software. See where I’m coming from? The more general your term is the less likely you are to attract their interest.

So, if you are in the business opportunity world for example and you put in keywords that are very specific like, “making money on the internet.” Now, that is a very specific keyword. And you’re likely to make a whole lot more money on that keyword. The more specific you are with your keywords the better your click through rate will be and the less you’ll pay per click. Google doesn’t want you to know that. If you actually start to use the Google tools, often times you’ll get very general terms or general words. Or, even one or two words and the more you use just one word keywords the lower your click through rate is. You’ll have to pay more money to get up to the top of the page so the use of a too general terms and not being specific enough will kill your campaign on Google.

Mistake #3. When you set up a campaign you don’t use what are called “quotes” or [brackets]. These help you be very specific. So when you use quotes with your keywords, you are telling Google you only want your ad to be shown when people type, “making money on the internet”. If you don’t put these quotes, your ad will show up in the search results with any sentence that has those five words in it. Even worse, let’s say somebody uses the keyword money and doesn’t put any quotes around it. Guess what happens. Anytime someone puts any keyword phrase in there with the word money your ad is gong to show up. So if you put quotes around your keywords, you’ll narrow down the search and your marketing will be targeted.

For example, “making money online.” Now the ad will only show up if someone googles, making money online. They can have other words in there and that’s ok. But as long as you the advertiser put those quotes around you keywords your ad will only show up in those searches with those words in it. The search can have more words in it as long as it has those three words. If it does, your ad will show up. What I found is that too many people never use quotes in their campaigns. They only write the phrase in. Again, what this does is, it makes your ad too general. You have to be specific and target market. The more specific, the better your click through rate is, the less you’ll pay and the better your conversion will be.

The other tools you can use to be more specific are brackets in your keywords. When you do this you are telling Google’s search engine, I only want my ad to be shown using just those three words, making money online. So, when you put in brackets, you’re saying, show my ad if someone types in the search bar the words, making money. Or, making money on the internet. (in that exact order) in the search bar. So mistake number three is not using quotes and brackets when setting up your ad campaign.

Mistake #4. Let’s say someone types in the search bar, a real home business. Now which of the ads on the right hand side of the results page are going to be the most effective? The ad with, a real home business in the title, right? Of course it is! This is exactly what they are searching for. What about the ad below it, I was scammed 37 times. Is this going to be an effective ad? What about, top affiliate program? No, because it says nothing regarding, a real home business. So the mistake people make when they do their copywriting is, they fail t

What are Google Site Links?

Some of our clients have noticed that the listing that Google has for their website in its results pages has a number of sub-links below its main entry on the results pages and have to come us to ask “What are these?”

These sub-links are in effect ‘short-cuts’ to pages deep within a website that Google has placed in its search results which allow users looking for your site, to link directly into the pages of your site without first going through the main entry page Google has listed for your site (more often than not this main entry page is your site’s Home Page).

Take a look at the screen-shot images above and below in this article, which illustrate the concept.

Google calls these sub-link short-cuts into the inner pages of your website, “Site links” and defines them as:

“Site links are additional links Google sometimes generates from site contents in order to help users navigate your site. Google generates these site links periodically from your site’s contents. Because we generate site links dynamically, this list can change from time to time.”

There’s no doubt that ‘Site links’ are a useful enhancement to a website’s listing in Google’s SERPs (Search Engine Results Pages) once they’ve been allocated ‘Site links’ by Google. However because Site links are generated automatically by Google’s algorithm (the complex mathematical formulae that Google uses to rank websites in its results), as a website owner there is little control over what can and can’t be displayed the Site links listed for any particular website.

Furthermore, Google, like everything it does with respect to its search results: keeps it’s method of generating Sitelinks a secret in order to stop any one website dominating its search results. So it’s not as if you could drop them an email to ask them.

However Google does offer some background information on the subject of Site links and how website owners can to some degree, control their display.
Take a look at their own blog at:
http://googlewebmastercentral.blogspot.com/2006/09/information-about-sitelinks.html
and within the Webmaster Help Centre on its own site:
http://www.google.com/support/webmasters/bin/answer.py?answer=47334&topic=8523

Researching the subject on the web through various SEO blogs and forums it seems that the consensus of opinion by experienced web marketers is that in order for a site to be allocated Site links by Google, it generally has to satisfy a number of criteria, namely:

• The website is easily spider able with a well structured navigation

• The site gets a good ranking with high levels of natural search traffic

• The site has a high click through rate (CTR) from the search results page

• The site presents useful outbound links

• There are many inbound links from high quality, 3rd party websites

• The website age is several years old

Leeds Web Designers are expert in creating eye-catching websites, If you have a website, whether it’s ours or not and you feel that it’s ranking in Google could be improved, then get in touch for a free site evaluation.

Huddersfield Web Designers are specialized in proving innovative web design, web development services and web marketing solutions increases exceptional value and efficiency of your business website and set you on the right successive path.

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