“google Tips That Every Entrepreneur Should Know”

Google is a powerful search engine and has a stronghold on the Internet market. Therefore, many Internet business entrepreneurs look to Google for help in promoting their Internet business. Google has several features that can be used to your advantage including a Google AdWords Campaign and increasing your placement in the Google search engine results.

A Google Adwords campaign is easy to setup. The key is to set up your Google AdWords account and advertisements properly in order to garner impressions and clicks on your advertisements. The advertisements you run in your Google AdWords campaign need to be tested and tweaked on a daily or weekly basis.

You should run two to three advertisements at a time and analyze the impressions and clicks each advertisement yields. In most cases, you should only change one element of your advertisement at a time and then run another test. The reason to change just one element, such as the headline, is because it will help you pinpoint which areas of your advertisement are effective or are dead weight.

While tweaking one piece at a time is the recommended course of action, there are instances when you may have to overhaul your entire advertisement. These instances are rare, but can occur. For example, let’s say that you have set up a Google AdWords advertisement that gets impressions, but zero clicks. If you do not receive any clicks then you should redo your entire advertisement. The reason you want to change your entire advertisement is that you need to at least get some clicks and the current advertisement you have did not achieve this.

Another Google feature is placement in their search engine listings. One way to improve your placement on the Google search engine results is to link with webpages that have a high Google page rank. A webpage with a high Google page rank will have several back links.

Strive to find a website that has a high number of back links, but not just any back links. The back links should be to websites that are indexed in Google. If the back link is not indexed in Google then you will not receive credit for the link. Google won’t recognize the link as being valuable. Remember, Google looks for valuable back links and the more you have, the higher your placement in the Google search engine results.

Google also has a great program that can help you track your websites. The program is called “Google Analytics” at http://www.google.com/analytics. Google Analytics is powerful, free, and provides a wealth of information and parameters. An added bonus is that is easy to set up.

How To Make More Money With Google Adsense

Google AdSense is a Pay-Per Click (PPC) service. Webmasters are paid a portion of the revenue which Google collects from advertisers each time a web site visitor clicks on an AdSense advertisement.

Each click may pay anywhere from a few cents to several dollars. The average click seems to be worth about $.20. The more clicks AdSense advertisers receive from your web pages, the more money you make.

The basic formula for thinking about revenue from Google AdSense is:

Revenue = (Impressions * CTR * CPC)

The methods of increasing your revenue from Google AdSense are:

Increase Impressions

Increase Click-Through-Ratio (CTR)

Increase Cost-Per-Click (CPC)

Increase Impressions

The most basic method of increasing your number of impressions is to increase the traffic to your web site.

The topic of increasing traffic to your web site is beyond the scope of this article, and most likely something you are already working on.

One technique for increasing the number of Google AdSense impressions without an increase in traffic to your web site is to motivate your users to enable JavaScript. Google AdSense ads require JavaScript. Visitors to your website who do not have JavaScript enabled in their browsers will not see your Google AdSense ads.

To encourage your users to enable JavaScript, create content for your web page which is only available via JavaScript. Implement browser JavaScript detection in your HTML to notify visitors without JavaScript enabled that they are only receiving a portion of your available content.

Increase Click-Through-Ratio (CTR)

A small increase in Click-Through-Ratio can mean a large increase in revenue. A rise from a CTR of 1.0 to a CTR of 1.1 should mean an increase in revenue of 10%.

Several on-page factors can influence your Click-Through-Ratio. These factors include:

Ad placement

Ad color

Ad unit style

Total number of links

Ad placement

The best location to place ads is wherever the web site visitor will be looking.

Open up your web page. Where on the page does your eye immediately focus? Place an ad there.

The best performing ads seem to be ads which are inline with content. However, it can be very challenging to place inline ads across entire web sites.

Placing ads across an entire web site is usually accomplished with Shared HTML (shtml) and Cascading Style Sheets (CSS). This effectively limits ads to appearing in the same locations across a wide range of web pages.

Ads On the Top of the Page

Ads in the page header perform moderately well. The location is a good one to catch a visitors eye. However, many web users have developed a condition known as “ad blindness” where their brains automatically skip over advertisements.

One technique to reduce ad blindness is to place the advertisement below the page header and as far into the content space as possible. If your content space can be divided into multiple sections, this may work well for you.

Ads On the Bottom of the Page

Ads at the bottom of the page perform poorly. Web site visitors tend to read a page from the top down, and may never reach the bottom of the page. In addition, web site visitors have many different browser sizes, which may cause them to never see the advertisement unless they scroll down to it.

Ads On the Right Side of the Page

Ads on the right side of the page perform moderately well, and are currently in vogue. They appear to perform slightly better than ads on the top of the page at the current time, most likely due to better resilience to ad blindess.

When using ads on the right side of the page, it is important to test your web page at several different screen resolutions in several different web browers. Your web pages should automatically resize to ensure that the advertisements do not scroll outside of the browser window or get “bumped” down below the content.

Internet Explorer appears to have a bug which can cause right side ads to be “bumped” down below the content if the total width of all sections of the web page is equal to 100%. To work around this bug, ensure that the total width of your web page is 96% or less.

Ads On the Left Side of the Page

Ads on the left side of the page may perform the best. The left side of the page is normally reserved for the web site menu. This means that users frequently look to the left side of the page.

The difficulty is determining where to place your web site menu when the left side of the page is no longer available to you. A top menu might work for you, depending upon the design and content of your web site. Placing your menu on the right side of the page is another option, but one that may confuse some web site visitors.

If Google allows more than one ad unit per page in the future, the left side of the page might become an excellent location for a single ad, either above or below the menu.

Ad Color

Many webmasters report that brightly colored ads which contrast sharply with the color scheme of the rest of the web page return excellent results for them.

My experience has been that ads which mimic the look and feel of the rest of my web page return the best results. This is most likely because the Google AdSense ads closely relate to the topic of the page and therefore appear to the visitor as additional content.

Ad Unit Style

The Google AdSense programs offers a wide variety of ad unit styles and sizes. The ad unit styles include:

Ad Unit Dimensions

Leaderboard 728×90

Banner 486×60

Half Banner 234×60

Button 125×125

Skyscraper 120×600

Wide Skyscraper 160×600

Medium Rectangle 300×250

Large Rectangle 336×280

Small Rectangle 180×150

Square 250×250

Leaderboard and Banner ad units are obvious choices to placement in page headers and footers. Leaderboards are preferable, because they are able to show more ads. Banners are a classic web format, and may be necessary where the width of your available space is limited.

Skyscrapers are an excellent choice for advertisements, because they appear to be less vulnerable to ad blindness than the horizontal ad formats. Google recently added the wide skyscraper format. This new ad unit displays one more ad than the classic 120×600 skyscraper unit. If you are currently using the 120×600 skyscrapers, switching to the new wide skyscraper format may increase your revenue from the Google AdSense program.

Rectangles, Squares, and Buttons are best used when placed inside a content area. This makes rectangles more difficult to place, but also gives then the best revenue potential.

Total Number of Links

Reducing the total number of links on your content pages can increase revenue from AdSense by reducing the options for a visitor.

If your web page has fifteen links and one AdSense wide skyscraper on it, the visitor has a total of twenty options for leaving your page without closing the browser window.

This means that, if the user clicks on a link, the random odds that the visitor will click on an AdSense link are 5 in 20.

If you reduce the number of other links on the page to 5, the total number of options presented to the user is now 10. This means that the random odds of a user selecting an AdSense ad are now 5 in 10.

Another option, but one which may annoy your web site visitors, is to open all external links in a new window. This will leave your page open in the users browser, giving them another opportunity to click on an AdSense link. This can be done by adding target=”_new” to your HTML links, or by converting your outbound links to JavaScript.

It should be noted that Google AdSense never opens ads in a new window.

Test, Test and Test Again

Testing is the key to increasing your CTR percentages. Change your ad colors, wait a week and look at the stats. Do the same with different ad units and different ad placement.

Increase Cost-Per-Click (CPC)

Not all Google AdSense ads are created equal. Google AdWords advertisers bid for keyword combinations, and some combinations are much more expensive than others.

The Google AdSense robot, Mediabot, automatically scans your web pages and determines the appropriate ads to display on your page.

It is possible to create web pages which are designed specifically to attract certain keywords from the Google AdSense program.

To determine which keywords have a higher Cost-Per-Click, create a Google Adwords account in the Google AdWords advertiser interface. This will enable you to determine roughly what AdWords advertisers are paying for each keyword combinatiom.

Based upon this information, you may decide to create a new web page or a whole new web site.

AdSense Alternate Ads

Google AdSense is not always able to find an advertisement which matches the content of your web page. Normally, AdSense selects a Public Service Ad (PSA) and displays it in your ad space. These PSA’s generate no revenue for you.

Google has created the ability to load an alternate ad when it cannot find a matching ad. This is accomplished by setting a variable called google_alternate_ad_url in your AdSense layout code:

google_alternate_ad_url = “/adsense-alternate-ad.shtml”;

These alternate ads can include advertisements from Google AdSense competitors, such as Clicksor.

This capability enables you to tap into a revenue stream which would normally by lost to AdSense PSAs.

Future Improvements to AdSense which will Increase Revenue to You

Google is constantly improving the AdSense program. Many of these improvements will mean additional revenue in your pocket.

Google has recently improved the speed with which MediaBot accesses new web pages. This means that you start earning revenue more quickly.

Google is constantly working to improve the relevancy of AdSense ads. Ads which are more relevant are more likely to be clicked on by web site visitors.

Google is currently working to give webmasters the ability to place multiple AdSense ad units on the same web page. This will enable the webmaster to place five small single-ad units around the web page, instead of one wide skyscraper. This should considerably reduce losses from ad blindness.

How to Achieve Google Adwords Success – Part One

Are you an Internet marketer searching for effective and lucrative ways to reach customers? Would you like to utilize an advertising program that will send you qualified customers who are interested in your product? Perhaps you build e-mail lists that enable you to repeatedly market to customers. While this is a valuable advertising strategy, it is not the only one should employ. Add the advertising program of “Google Adwords” to your marketing campaign to bring in more quality customers.

Have you already jumped on the Google Adwords bandwagon? If so, then you need to know the tips and tricks to maximize your profits on Google Adwords. Learning the secrets of the Google Adwords professionals will set you apart from your competition and yield you a top notch customer list and increase sales. There are seven steps to Google Adwords success that can shoot you to the top. This article will discuss the first three Google Adwords success steps.

Google Adwords Success Step #1: Bid in odd amounts.
It is human nature to think of bid amounts in 5’s, 10’s, 15’, 20’s, etc. This thinking will lead a majority of the Google Adwords bid amounts to be $0.25, $0.50, etc. When you bid these amounts then you will most likely have other bidders that have bid the same amount. If you bid a little different then your competition then your placement will increase. Essentially, bidding in odd amounts such as $0.17, $0.23, etc. will help you move up one or two spots in your Google Adwords placement while only making a minor increase in your cost.

Google Adwords Success Step #2: Always split test by running either an “AB” split test or an “ABC” split test. What is a split test? A split test is a scientific test of your marketing copy. Basically you set up two advertisements and test to see which advertisement is more effective in the market.

For example, you write advertisement “A” which has a headline, two description lines, and the URL. Then you write advertisement “B” which is the same as “A” except you modify ONE part of the advertisement. It is vital to change only one element at a time so you can pinpoint what affected the performance of the advertisement. Which advertisement brought in the most clicks and customers? Don’t make a quick judgment. You should conduct the test for at least 30 clicks per advertisement before crowning a winner.

Google Adwords makes it extremely easy to modify advertisements. An “ABC” split test would involve created a third advertisement and testing all three advertisements. Google Adwords is about testing and tweaking so you should constantly engage in split testing.

Google Adwords Success Step #3: Use “Dynamic Keyword Insertion” code that will increase your click through rate for your overall campaign. The code you should use is {KeyWord: Default Headline} which you will place in your headline. Dynamic Keyword Insertion is effective because it will create a bold headline on the advertisement that exactly matches what the customer has typed into the Google search engine. Therefore, the headline is dynamic and always changing to create a personal advertisement headline for each customer. You can find more information about “Dynamic Keyword Insertion” at Google.com.

Define AdSense Placement?

If you are depending on Google AdSense for revenue for your website, you need to learn the truth about AdSense placement to ensure that you are getting a high number of clicks on the ads. When it comes to Google AdSense, not getting clicks means your website is not earning revenue! However, by learning the truth about AdSense placements, you will soon see a higher number of clicks on your Google AdSense reports.

The truth about AdSense placement is that there is a trick to it. You want to do several things to make sure those ads get clicked if you are depending on that income! Start by determining where to place the code on your pages. There is no one spot that is right for all websites and all webpages. Each website and each page is unique, and the goal of the page is unique the more the ads look like actual content on your page, the more they will get clicked on. For instance, if you have a directory of listings on your site, you would want to make the font and colors the same, so that the Google ads actually looked like part of the directory listing. A good way to integrate the ads into content is again to use the same fonts and same colors, and to place the ads in the middle of the pages content.

The more you can integrate the ads into your pages in a way that looks like it is part of the content, as opposed to ads on the pages, the more clicks you will receive. You definitely need to match your ad fonts and font colors to your pages fonts and font colors. Retain the same look and feel of your website wherever possible. If you are making the ads part of the content or part of a directory listing, choose not to use a border around the ads. This customization can all be done through the Google AdSense control panel when you login to your Google account.

You have to determine where your visitor’s attention is focused on your pages, and place the ads in that general area Again, you want to match the look and feel of your website, but in this instance, you should probably use a border around the ads.

The truth about AdSense placement is that you should place the ads where they will be the most visible to your visitors. You want the ad blocks to look like they belong on your pages, but at the same time, you want them to draw attention as well, so that your visitors will click on them.
This brings us to another fact that you need to know. Placing the ads in a particular spot on one page is no indication that the ads should be placed in the same place on a different page on your website. Again, think about how you can integrate the ads into your content; this will vary from page to page in many cases.

Just remember that there are many factors to consider when determining the truth about AdSense placement for your pages. What works well for one website may not work for another. What works well for one website page may not work well for all pages on that website. Experts are great for a lot of things, but when it comes to placement of AdSense ads on your website, you have to be your own expert.

Google Page Rank Is It Relevant To Your Websites Placement?

What is Google Page Rank and how does it affect me you ask. Google Page Rank is a website score that represents how important a websites relevance is in the category of business they represent. Google gets this score from measuring the amount of quality links pointing to your site from other websites with the same relevance. If you have a link to your website from another website with a Google Page Rank of 5 and is relevant to the subject matter your company represents, then Google sees that as a quality link. If you can get your link on a homepage of a high ranking website that is relevant to yours, then you will get a higher score than putting it on a sub page of the site which will usually get a lower Page Rank.

Google usually makes a major Page Rank update every three to four months. Its servers around the globe have to compare there information and the Page Rank is not complete until all of Googles servers have been updated with the new Page Rank scores.

The Page Rank is measured from 1 to ten one being the lowest score and ten being the highest you can have. New sites and sites that have not had any search engine optimization applied to them will have a score of 0. If you use Mozilla Firefox for browsing you can install a new add called SEO Quake. This tool will allow you to see how many links you have in Google and Yahoo. It will show you the sites page rank and when the site was registered. You can do a search in Google for new music for example. The free results will show up with all the link info and page rank score below the text listing. You can compare all the sites for yourself and can make a partial determination that the Google Page Rank is still a large factor is determining your placement for targeted keywords in the free listings.

I currently manage the SEO campaigns for 27 successful websites and have noticed my Google placement on all staying consistent in their positions as Yahoo and MSN positions continue to rise. Google has made several updates on my back link quality and count on each site but I see little movement in the sites placement since April when the last PR update was performed. The page rank is more than just a number and if it is that irrelevant than Google has not made many other major updates on its server since April either.

Just remember, optimize your site for your customers first and for the search engines second. You can get plenty of traffic using the wrong keywords but visitors will see your site is not what they were looking for when they get there. A few quality back links are more relevant than a bunch of non relevant back links. Use common sense and consider what your customers are looking for and what they expect to see when they get to your website.

How To Achieve Google Adwords Success – Part Two

Are you using Google Adwords to bring in additional, quality customers? Do you know the seven steps to Google Adwords success that enables you to crush your competition and reel in the customers on twenty four a day basis? The first three steps to Google Adwords success involve using odd bid amounts such as $0.17, $0.23, etc. to jump up in placement. Conducting split testing on your advertisements and using Dynamic Keyword Insertion are success steps two and three. This article discusses Google Adwords success steps four through seven.

Google Adwords Success Step #4: Use punctuation secrets in your advertisement copy. Google Adwords has rules in that you can’t use swear words and the only punctuation mark you can use is a question mark. Add a question mark to your advertising copy. You will stand out from other advertisements if you do this. Also try capitalizing the first letter of every word in your advertisement. Don’t capitalize every letter as Google will prohibit you from doing this. Also put a comma in your headline followed by a power word such as “Free”. The comma will prompt the reader to pause and then let the following power word sink in.

Google Adwords Success Step #5: Find quality keywords. Use a keyword program at www.goodkeywords.com. This program allows you to type in the name of your niche and then it supplies you with great keywords associated with that niche topic. This program tells you the number of people that are searching for those keyword terms in the last thirty days. For a conservative estimate, you can multiply this number times five. For an aggressive estimate, you can multiply this number times ten.

Google Adwords Success Step #6: Find information at www.amazon.com to help you determine good keywords. Go to Amazon.com and search for books based on your niche topic. Use these book titles and author names as keywords.

Another similar option is to go to www.dictionary.com and search for synonyms to the name of your nice topic. You can also find out what keywords your competition is using by going to www.googspy.com.

Google Adwords Success Step #7: Placement is critical. Many Google Adwords users are not sure where they should have their advertisements placed in the Google search results. If the Google Adwords advertisements are placed along the right hand side of the screen then you should strive to be in the second or third placement. Why? The first spot often yields “junk” clicks. Many users click on this by accident or what to seek out further information before making a decision. If the Google Adwords advertisements are right above the free results then you want to be in the fourth or fifth spot for similar reasons.

Additional Tips:

Not sure how to tell if your Google Adwords campaign is effective? Google allows you to monitor this information by giving you statistics including bid placement.

Participate in the “Google Adsense” program as well. Google Adsense is like Google Adwords, but from a different perspective. Google Adsense enables you to allow advertisements (from Google Adwords customers) to display on your OWN website. You earn money when users click on these websites. Earning 25%-50% commissions is realistic. Plus, Google Adsense is a program that you setup and then don’t have to do anything further. You have to apply to this program and Google will give you code to put in your webpage. Check out www.google.com/adsense for more information.

Internet Marketing Strategies: Building your Business With Effective Google Adword Placement

The use of Google Adwords can be beneficial to your business enterprise – provided that you utilize Google Adwords in a proper manner and provided that you utilize a strategy for the effective placement of Google Adwords.

When it comes to effectively using Google Adwords as part of your overall Internet marketing efforts, there are three important factors that you need to keep in mind:

- budget responsibly

- be creative

- target your audience

Your Google Adwords Budget

When a person is involved in budgeting for a business enterprise, including one located on the Net, the advertising element of such a budget often is given the short shift. If you want to work towards building a successful business on the Net, you need to devote some resources towards advertising and promotion.

Many, many business owners have found the use of Google Adwords to be a perfect vehicle to use towards promoting their business enterprise without spending an arm and a leg in the process. With this in mind, the key to appropriately budgeting for an effective Google Adwords effort is to monitor continually how effective your specific selection of Adwords is working. You need to be prepared to revise and revamp your strategy to make certain that you are getting the biggest bang for the money that you are spending on Google Adwords.

The Creative Approach to Google Adwords Development

While you don’t need to to reinvent the wheel when it comes to your use of Google Adwords, it is important that you take a fresh, original and creative approach to your efforts. You must develop a Google Adwords program that will include the utilization of Adwords that actually appeal to consumers, that will catch their attention – you will want to use Adwords that will set you apart from the competition.

Targeting Your Audience

Finally, when it comes to the development of an effective and meaningful Google Adwords campaign, you need to devote your energies to clearly identifying and targeting your market. You need to determine which market niche contains consumers that will respond positively to certain Adwords that you will then elect to utilize and implement in your own Internet marketing efforts.

Marketing in the 21st century is not about promoting far and wide. Successful marketing in this day and age is founded upon clearly identified niches and reaches consumers where they live and work.

“how to Reach the Top Spot in Google”

Many Internet business entrepreneurs wish they had the inside scoop on Google. How can they increase their placement in the Google search engine results? Using Google AdWords is a great place to start. However, if you want to reach the top of the Google search engine then you should engage in a Blog on your website.

Blogs have become very popular in the past year. Blogs are a great way to post content to your website that allows readers to post responses and comments. Blogs can be used as a testing center for your market research. You can ask people what type of products and services they want. People become involved in the process by submitting their opinions. People love to submit their ideas and become an active participant in the product creation process.

How do Blogs increase your placement in the Google search engine results? First, the Blogs increase the amount of content on your website. Google loves to see content. The more content you have the better. If you have a great deal of content then Google will deem you an “authority site” on the topic. Google thinks that you are providing a great service rather just having a page full of advertisements.

Plus, in Blogs the content is not only created by you, but the Blog readers as well. Keywords are often present in Blog messages which helps Google placement.

You can also turn your Blog postings into an eBook in the future. Your Blog provides free content while your EBook will make money.

Blogs sound like the way to go, but what Blog program should I use? The top Internet Marketers in the world recommend WordPress. WordPress is available at http://www.wordpress.org. Caution – use only the WordPress software and not the hosting service they provide. Instead, get your own domain and hosting account. Install WordPress on your hosting account. Then you are ready to Blog.

Another advantage of WordPress is that it is a top pick for many search engines. WordPress creates site maps and automatically pings the search engines each time you update your Blog. The best news is that WordPress is FREE.

Make Blogging a part of your daily schedule and your Google search engine placement will raise dramatically. What are you waiting for?

Blogging – How Can Improve That Superlative Google Adsense Ad!

Why, on your web pages of course. Ok, just kidding. The real question should be: “Is there really any truth to the rumors that where you place those Google Adsense ads can actually improve response?” According to my best information, the answer to that question is: Yes. Google’s own Adsense experts say that that there is a direct correlation between the placement of the Adsense ads and the resulting click through.

When ads are placed in “content zones”, rather than in “advertising zones”, response rates on Google Ad Words goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side. Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or for more details visit to www.instant-blog-and-ping.com are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested.

Google themselves has released some relevant information which is focused directly on increasing your Google Adsense response. In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertise.

Of course, all of the studies in the world aren’t worth a hill of beans if the findings don’t work on your web site. That’s why it is important to test, test and test again. Experiment with your Google Adsense placement and track the results over a period of time. Google provides response tracking tools in your Adsense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, for more details visit to www.your-own-blog.com you’ll be able to determine what works best for your particular site. But don’t get complacent. What’s working for you now might not work next month if you change your site design or content.

One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against Adsense ads, then it is going to be a particularly tough challenge getting any kind of decent Google Adsense click through. It is situations like this that require very thorough testing and a lot of trial and error.

Blogs seem to have a lot of success generating high response rates to Google Adsense listings. Perhaps it’s because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation.

Regardless of what the experts say, your best bet is to tailor your Google Adsense ad placement to what your own experience shows works best for you. In the end, you’re the only expert who matters.

Part Two:- How to Achieve Google Adwords Success .

Are you using Google Adwords to bring in additional, quality customers? Do you know the seven steps to Google Adwords success that enables you to crush your competition and reel in the customers on twenty four a day basis? The first three steps to Google Adwords success involve using odd bid amounts such as $0.17, $0.23, etc. to jump up in placement. Conducting split testing on your advertisements and using Dynamic Keyword Insertion are success steps two and three. This article discusses Google Adwords success steps four through seven.

Google Adwords Success Step #4: Use punctuation secrets in your advertisement copy. Google Adwords has rules in that you can’t use swear words and the only punctuation mark you can use is a question mark. Add a question mark to your advertising copy. You will stand out from other advertisements if you do this. Also try capitalizing the first letter of every word in your advertisement. Don’t capitalize every letter as Google will prohibit you from doing this. Also put a comma in your headline followed by a power word such as “Free”. The comma will prompt the reader to pause and then let the following power word sink in.

Google Adwords Success Step #5: Find quality keywords. Use a keyword program at www.goodkeywords.com. This program allows you to type in the name of your niche and then it supplies you with great keywords associated with that niche topic. This program tells you the number of people that are searching for those keyword terms in the last thirty days. For a conservative estimate, you can multiply this number times five. For an aggressive estimate, you can multiply this number times ten.

Google Adwords Success Step #6: Find information at www.amazon.com to help you determine good keywords. Go to Amazon.com and search for books based on your niche topic. Use these book titles and author names as keywords.

Another similar option is to go to www.dictionary.com and search for synonyms to the name of your nice topic. You can also find out what keywords your competition is using by going to www.googspy.com.

Google Adwords Success Step #7: Placement is critical. Many Google Adwords users are not sure where they should have their advertisements placed in the Google search results. If the Google Adwords advertisements are placed along the right hand side of the screen then you should strive to be in the second or third placement. Why? The first spot often yields “junk” clicks. Many users click on this by accident or what to seek out further information before making a decision. If the Google Adwords advertisements are right above the free results then you want to be in the fourth or fifth spot for similar reasons.

Additional Tips:
Not sure how to tell if your Google Adwords campaign is effective? Google allows you to monitor this information by giving you statistics including bid placement.

Participate in the “Google Adsense” program as well. Google Adsense is like Google Adwords, but from a different perspective. Google Adsense enables you to allow advertisements (from Google Adwords customers) to display on your OWN website. You earn money when users click on these websites. Earning 25%-50% commissions is realistic. Plus, Google Adsense is a program that you setup and then don’t have to do anything further. You have to apply to this program and Google will give you code to put in your webpage. Check out www.google.com/adsense for more information.

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