Top 5 Keyword Research Tools

Before optimisation of your site’s copy can even begin many, many hours are spent on the process of selecting the best possible key phrases to optimise the site for. Unless you are certain that the keywords / phrases you are optimising your site for are the right ones, there is very little point in employing SEO at all. However if the best possible keywords / phrases are selected the results will astound you.

The ultimate selection of the keywords is more of an art than an exact science. Each search engine marketer has their own preferences when it comes to keyword research tools – the tools discussed in this article are my top five!

Keyword Discovery

My personal favourite – Trellion’s Keyword Discovery Tool, captures data from an impressive 180 international search engines. Compared to Wordtracker, which uses meta-search engines, Trellion’s data is far more comprehensive, with the database consisting of approximately 32 billion searches from the last 12 months.

Keyword Discovery features include: reporting on the frequency of searchers for specific key phrases, specific industry keywords, KEI analysis, Keyword Density analysis, related key phrase searches, common misspellings and synonyms as well as seasonal search trends.

For keyword research, the more information you have at your disposal – the better. The sheer volume of data produced by Keyword Discovery will no doubt impress you. While some tools return a few hundred results you have thousands being returned by Keyword Discovery. The awesome project logging feature will save you vast amounts of precious time while the seasonal search trend reporting feature will expose you to the keywords which performed best over certain times (such as the summer holiday season).

SearchStatus

SearchStatus was developed by Quirk’s own CEO, Craig Raw, for the highly specialised needs of search engine marketers. SearchStatus is a definite must have for all you search fundis out there and is supported by Matt Cutts, lead engineer of Google, Danny Sullivan, the acknowledged father of search engine optimisation and Geoff Mack, product manager of Alexa. SearchStatus is essentially a toolbar extension that allows you to see how any and every website in the world is performing.

For every site, you visit using Firefox or Mozilla, SearchStatus lets you view its Google PageRank, Google Category, Alexa popularity ranking, keyword density analyser, keyword/nofollow highlighting, Alexa incoming links, Alexa related links and backward links from Google, Yahoo! and MSN – for the first time all in one place.

Like Firefox itself, SearchStatus is an open-source product, requiring no licensing fees and promoting user additions and modifications. Download this awesome SEO tool today!

SEO for Firefox

Aaron Wall, of SEO Book fame, recently released an awesome SEO extension for Firefox users. While this is still a relatively new tool to me, I will be using it more and more with each passing day.

“This tool was designed to add more data to Google and Yahoo! to make it easier to evaluate the value and competitive nature of a market. SEO for Firefox pulls in many useful marketing data points to make it easy get a more holistic view of the competitive landscape of a market right from the search results. In addition to pulling in useful marketing data this tool also provides links to the data sources so you can dig deeper into the data.” – Aaron Wall creator of SEO for Firefox.

When activated, this extension immediately provides you with a host of vital SEO information about the sites visible in your Google and Yahoo! Search results. This information includes PageRank, age, links, .edu links, .gov links, del.icio.us numbers, Technorati rank, and Alexa rank. If you’re a Firefox user check out the site and download it today, playing around with this cool tool is fun, fun, fun!

SEO for Firefox also links to some seriously nifty keyword research tools including SEO Book’s Keyword Research Tool, Overture View Bid, Google’s Traffic Estimator, Google’s Keyword Sandbox and Google trends.

Remember that excessive use of this extension may get you banned from data sources (including Google and Yahoo!), it also uses a lot of bandwidth – so remember to turn it off when you don’t need it!

Digital Point’s Keyword Suggestion Tool

Digital Point’s Keyword Suggestion Tool is FREE and displays results from both Wordtracker and Overture to help you determine which keywords and phrases are searched for most often.

The tools coolest feature is that it allows you to enter a keyword/phrase as well as the market you wish to search that term in (i.e. USA/Japan), but the market-related search data is unfortunately only relevant for Overture’s results.

Wordtracker

Wordtracker is definitely one of the old favourites when it comes to keyword research. With its statistics coming from meta-search engines only, Wordtracker compiles a massive database of keywords and phrases which online users search for. Apart from showing you how often specific keywords/phrases are searched for as well as the number of sites for which they compete. Wordtracker’s related keyword facility will expose you to related key phrases you’d never even considered. An awesome feature is its ability to differentiate between search terms that include capitalization, word ordering and plurality.

An extremely user friendly tool, Wordtracker displays results beautifully – the number of searchers conducted per keyword per day, the keywords which compete with it and the KEI are all displayed in one easy to use table. You can even save multiple projects where your various keyword lists are saved, an export option even allows you to email the list to your client – goodbye cutting and pasting.

Try out the free trial, but remember that this is just a small taste of what Wordtracker can do for you. Subscribe to this tool and you’ll have access to a host of additional features including simple search, comprehensive search, misspellings search, keyword projects and top 1000 reports. The folks at Wordtracker are so confident about their product that they even offer an unconditional money-back guarantee if you’re not fully satisfied with the paid service.

These are but five of a vast array of keyword research tools at your disposal. Play around to discover which tools best suit you and keep your eyes open and your RSS refreshed to find out about new tools as well as updates to old favourites.

Sitemaps 101 – Benefits of and Tips on Designing a Sitemap

Have you ever wondered how a search engine works? It must be fascinating figuring out how this search tool could direct you to several websites that are relevant to your keywords. Or, have you experienced instances where the link that supposedly contains your keywords is not exactly what you have in mind? You would probably think that there must be something wrong with the search engine that it generated irrelevant results.

How does a search engine work?
Two things figure greatly in making search engines work effectively and efficiently: the electronic search spider and the sitemap.

What is a sitemap?
A sitemap is basically a page or pages that serve/s as a directory by listing all the links to all documents and files found in a website. It is not merely a random listing of links, but organized in such a way that it gives the web user an idea of how all the information that can be found in the site fits into an outline or framework. It is like viewing the table of contents of a book, or viewing the “concept map” of the site’s content.

What is a spider?
In SEO language, spider is not an animal found in your closet. This electronic search spider is actually a bot which collects data and copies content to be stored in the search engine’s database when keywords are fed into the search dialogue box. The spider reads the content of the site and sends another bot to follow the links and copy the content contained in them.

What purpose does a sitemap serve?
A sitemap like any other map gives directions to a navigator. It primarily targets search engine spiders so that they are properly directed to your site and to the links where keywords entered in the search dialogue appears. As such, it is actually a useful tool in search engine optimization. A well organized site map would guide the spider to find the information it needs when keywords are entered during a search operation.

As an additional beneficial consequence, sitemaps have proven to be useful even to web users. Since a sitemap displays all the links to information found in a website, it helps the user to search for a particular topic in mind. Many users also use the sitemap to navigate between pages in a site.

What are the benefits of having a sitemap for my website?

1.No page would be left unturned
Going back to the purpose of sitemaps, having one would mean faster and easier tracking and crawling of spiders all over your site. As a result, search engines would surely get to the view all the pages of your site and not just the pages containing random keywords.

2.Easier navigation for site visitors
Once a web user has accessed your sitemap, they need not go back to the search engine page to look for what they need. If what they are looking for is in your site, then they would have an easier and faster way of locating it.

3.Potential advertising value
If it so happens that a relevant product or service company reaches your site, then it would be easier for them to see how best they can position themselves in the different pages of your site as a paid page advertisement.

4.Encourage greater traffic to your site
If your company website has a sitemap then potential buyers would have an easier time in accessing your latest products and services. Moreover, they would not miss out on any product that might be off future interest to them since the sitemap would display all information found the site.

How are sitemaps formatted?
There are at least three major types of sitemaps: indexed, full categorical, and restricted categorical. An indexed site map appears as an alphabetical listing or directory.
A full categorical map displays all links classified into categories; while a restricted categorical sitemap displays all links listed in a chosen category at a time. The full and restricted sitemaps are very similar except that the former displays all links in all categories all at once in a page, while the latter focuses only the links under the selected category for easier and less eye-straining viewing.

The most widely used format is the full categorical. Based on the results of a 1999 SURL study on sitemap designs, the full categorical format is most preferred by users since it is easier to search for topics within the site and it allows easier comparison between and among categories.

Some tips in setting up your sitemap

1.Link the sitemap only to your homepage.
This is to ensure that the spider starts searching from your homepage down to all the pages listed in your sitemap. In this way, no page would be left unvisited by the spider.

2.Do not go beyond 30 pages for a sitemap.
Large websites having 50 or more pages should not go beyond 30 since this adds more pages to the site, and might make search engines think that the sitemap is a link farm. Also, this prevents overcrowding of links which could be tiring to view.

3.Check all the links listed in your sitemap.
It can be discouraging when you click on a link only to find out that nothing is displayed. Test your sitemap; click all links in every page to make sure that all links are indeed linked to the right page.

4.Give keyword-rich titles to sitemap links.
Keyword-rich titles give your site more advantage in being searched properly under the right category. But be sure to have this sitemap link linked back to the sitemap (e.g. back to sitemap).

5.Provide a short description for the links in the sitemap.
Doing so would give readers a better idea of what to find in the link and save them time on surfing.

6.Be consistent in designing your sitemap with the other pages of the site.
Employ a recurring design and the same HTML template for all pages to establish identity and build character to your website.

Now that you have learned basic things about sitemaps, maybe it is time for you to build one for your site.

Keyword Research ~ What is Good Keyword Research?

Keyword research should be a cornerstone of your online business. Unfortunately many online business people have no idea what keyword research is, how to do it, and how to use it to their advantage. Once you figure out what good keyword research is, you will easily see its importance in your marketing strategy.

The first step in keyword research is to understand how keywords work. When someone comes online looking for information they usually go to a search engine and enter a word or phrase related to what they are looking for. Once entered, this query will produce a list of sites related to the word or phrase they have entered.

Generally the first listing will get about 40% of the people who do the search to click on it. The goal of keyword research is to have your site come up number one in the search engine for words related to your site that people are actually using to search for information.

Finding Relevant Keywords

When choosing keywords you want to make sure you are finding words that are related and relevant to your content. If you keywords have nothing to do with your site you will never rank in the search engines. For example, if your site is about dogs you do not want to go after keywords like credit card, or internet marketing. They are both very profitable keywords, but have no relevance to your site. You want to find keywords that are directly relevant to the content on your pages.

To come up with good keyword ideas think about what you want your site to be known for. Are you the best place to find organic dog food? If so, you may want to do some research around the term dog food, and organic dog food. You also can think about what your site offers. If you offer information about a certain kind of jewelry or bracelet, you would want to do some research to find good keywords related to jewelry and more specifically the type of bracelet you offer. Try to find keywords as closely related to what your site offers. If you find those they will be more likely to convert to sales.

What makes a good keyword.

Internet marketers throw around the term good keywords all the time. It can be very frustrating for a new online business person, who just doesn’t really know what that means. A good keyword is a word or phrase that is relevant to your site, that actually has people looking for it, and is not too competitive so you can actually rank for it in the search engines.

How do you know people are searching?

This is where many people fall down in keyword research. They come up with relevant terms to use for keywords but fail to see if anyone else is actually looking for that specific term. You want to make sure any keywords you choose have people searching for that exact term. You can use a number of tools to get this information. You can use wordtracker, and now even Google’s Adwords Keyword Tool will show you search volume. Using Google’s tool is smart because it’s information straight from the largest search engine there is. You may ask, how many searches do I need? This is a good question and will certainly depend on your site, but you should definitely look for keywords with at least 50 “hits” a day.

How do I choose appropriately competitive keywords?

People used to just enter their keywords in Google and see how many competing pages there were. This is not a very effective way to check for competition. Anyone can put up a website, and when you just enter your keyword you are getting results from every site that mentions any and all of the words in your kewyord. You can start by entering your keyword in Google with quotes around it. This will give you the results for all the sites that have that exact phrase on their site. Even better just enter your keyword and check out the first page of sites. What kind of page rank do they have? How many links do they have coming to the site? These are the things you are going to be competing against them for, so it’s wise to make sure you can beat the top sites.

As you can see keyword research can be a little intimidating, just because there’s so much to it. However, once you get the basics of keyword research you can easily find profitable keywords for your site. Once ranked for profitable keywords your site will be getting targeted free traffic, which is what every online marketer wants.

Web Hosting Directory – an Easy, Effective and Affordable Way to Find Web Hosting Company

Once you have registered your domain and your website design is ready then you need good web hosting company to host your entire website, so web surfers can reach to your site using your domain name. It is difficult for you if you never deal with any web hosting company in past. Now you will try to find web hosting company in search engine and search engine will bring thousands of results. It is more confusing now for you to pickup good one from the list. Because its not worth to say that top ranked companies in Google or any other search engine provide good service. So, how do you pickup the right one for you?

Here is the simple answer. Web Hosting Provider directory. Through Google you can find many web hosting directories that have listed some top web hosting companies that would provide features that you are looking from a host. Compare the price of the hosting company that you like and then compare the features and price to other hosting company and select one which is suitable for your website. Also price of web hosting company will also make you confuse because some hosting company provide same features but the price will less or higher. If you are confused in pricing then you need to see provider review as it will give you exact idea about hosting company. Cnet is one of the big source to read reviews, user regularly post their review about all products and I am sure you will find hosting company review there.

Hosting directories is one step solution for all you needs. Here they have differentiated hosting companies by their platform, so it will be easy to find one that fit your needs. Also you can view their plan details, pricing, setup fee, features and technical support. Also user posts their reviews for the hosting provider. You can also go through their top hosting providers section where you can find really good hosting companies that are well known for good service and support.

With hosting directories you can refine your search by company name, platform, disk space, price, bandwidth, email account, etc. You will find exactly what you are looking around. Also you can go through their showcase page where they have partitioned hosting companies by their platform.

If you are seriously looking for Linux Web Hosting Plan then please take a look at VIPPowerNet for more details.

Yahoo Search Engine Gaining Ground

It is a fact that Google is the craze right now, but keep in mind the other search engines. I recollect when it was time Yahoo was the top search engine and before that it was Altavista on top. I wonder where that has gone. It is bizarre to know that Yahoo search engine has been completely dominated by other engines. This is not the complete truth. Due to metasearch engines, the Yahoo engine is still significant. Many use this metasearch tools, such as dogpile.

If you wish your site to rank high it should be objectionable to rank high wit yahoo or any other search engine. Tools exist on the Yahoo engine to enhance the ranking of your website and if you happen to run a web based bsiness, they can be of high amount of assistance to make your ratings rise higher like a bird!

Yahoo search engine is not my personal choice when compared to Google. I have reasons for this choice.I found this site very helpful http://www.commcloset.com. Google sorts out spam and other junk in an efficient manner and provides you quality hits as compared to Yahoo search engine. Its better to avoid Yahoo search engine if you wish not to browse through a host of

spam. No one has time to waste on junk. This is the reason why Google is doing better than Yahoo.

I have even heard somewhere that Yahoo search engine actually allows people to pay to increase their rating on the site. This is not advertising I am referring to. Google has them and so does every other engine, its not a big deal. You can tell by the way the ads are put up and some of them might be of help to you. But if Yahoo is the search engine of your choice then it becomes an entirely different issue.

You will have to wade your way through a whole lot of paid ads that are intelligently mixed with the valid results from the search you requested. Although other services Yahoo offers are good, for instance, Yahoo maps is the best direction service as per my opinion, yet when it comes to a search engine they are lousy at it and it is only the search engine that I am concerned about.

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To remove your site from search engines and prevent all robots from crawling it in the future, place the following robots.txt file in your server root:
User-agent: *
Disallow: /
In today’s business world, the effective marketing and advertising of your product or service is almost as vital as the quality of the product or service that you are offering. More importantly, there are numerous aspects of the marketing process that carry even more significance and will factor into the success of your campaign,In this part http://www.net4manpower.com take vital role in your business development.
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Little or no original content
One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content
Doorway pages
Doorway pages are pages specifically made for search engines. Doorway pages contain many links – often several hundred – that are of little to no use to the visitor, and do not contain valuable content. HTML sitemaps are a valuable resource for your visitors, but ensure that these pages of links are easy for your visitors to navigate. If you have a number of links to include, consider organizing them into categories or into multiple pages. But in doing so, ensure that they are intended for visitors to navigate the sections of your site, and not simply for search engines.
Hidden text and links
Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors. Text can be hidden in several ways, including:
Using white text on a white background
Including text behind an image
Using CSS to hide text ,Setting the font size to 0
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Leveraging Webmaster Tools for SEO Success-00-2003

* Feed the crawlers with your content

Create XML site maps, use proper formatting and put only relevant content. make sure your sitemaps update automatically so Google doesn’t have to crawl the same content again and again.

* Find & Fix Broken links: lists of broken links from the webmaster tools panel will help us fix these broken links which can easily disturb our users. Moreover, they cause the crawlers extra work which ends up with bad results, resulting in reduced indexing and credibility for the entire web site.

* Find Server Problems

the “crawl stats” panel shows last 90 of google’s crawling history on your site: How many pages were downloaded every day, how much data was downloaded and the bandwidth it took. optimizing server performance and code standards can improve these parameters significantly.

* Fix Duplicate Content issues

Google webmaster tools reports duplicate descriptions and titles under the diagnostics > content area. Google shows samples of duplications they found including the actual duplicate links. All you need to do is go back to the programmers and fix the problems and you have more spider food.

* Improve crawling Efficiency

In the past, it was a well known habit to bombard Google with as much content and pages possible. This was, to say the least a bad concept. While we do want Google to take as much content from our website, havin them index our “terms of use” over and over again is really a waste of resources, and based on the assumption that every website received a certain data and bandwidth quote from the crawlers, we want them to maximize the effectiveness of their visit.

Therefore the proper use of robotx.txt directive and nofollow links (internal too) may help to guide Google to our core content and the important pages of the web site.

* Remove unwanted content

using the manual remove you can remove certain pages and even complete websites from the google index fast and at ease. The requirement is that the pages either have a block directive in the robots.txt file, noindex meta tag or to return a 404 – then you can simply enter pages from yur site you want removed an they will be removed almost immediately.

This is good also to improve the crawling and ranking efficiency.

* Find bad outgoing links

A new feature from the Live webmaster tools panel enables reporting of pages suspected as malware as well as outgoing links pointing at malware pages. This is really cool and important and may solve a lot of problems.

* Pump up your link development strategy

Both engines show you exactly which pages are linking to your pages from within your domain and from outside your domain. Analyzing that list can help a lot to understand how engines see your incoming links, where you need to improve and how to do it.

* Improve your regional rankings

Google webmaster tools and Live webmaster tools both offer the option to set your geo-target which may contradict your actual server or IP address location. Moreover, Live webmaster tools offers a very coo feature which presents the nciming links to the domain with their regional setting therefore you can easily see where most your links come from and optimize your link strategy accordingly.

Internet Marketing Strategy:44 Link Popularity Secrets

Enjoy These BENEFITS:

-Quality targeted traffic from backlink & reciprocal

link partners

-Sustained long-term free search engine traffic

-Recognition as an authority in your specific field

There are enormous benefits to be had if you master and use these link popularity secrets. These 44 linking strategies and tactics are organized into three sections:

Link Popularity Resources, Tools, & Techniques

(1-11)

Backlinks (Incoming Links)

(12-37)

Reciprocal Links

(38-44)

(1-11) Link Popularity Resources, Tools, & Techniques

(1) (1) (1) (1)

You will need a comprehensive script to manage the many tasks of a complete link popularity strategy.

First step:

Download and install Duncan Carver’s Link Management Assistant (LMA):

http://www.onlinemarketingtoday.com/software/link-management/ The best link popularity software.

Other leading link building products are:

Arelis4

http://www.axandra.com/

Reciprocal Manager

http://reciprocalmanager.com/

Zeus

http://www.cyber-robotics.com/

…but all have significant price tags attached.

LMA is the Rolls Royce of link popularity software.

In a class by itself!

Oh yes, did I mention that it is free!

This link building software is the best option for building a niche directory for a mini site or niche site.

Even if you currently use other link popularity software, you should add LMA to your Internet marketing arsenal.

Download now or bookmark this page:

http://www.onlinemarketingtoday.com/software/link-management/

For an example of a link directory established with LMA see the “Work At Home Website Directory” that I have started to develop on this website:

http://100FreeWorkAtHomeTools.com/lma/directory

(2) (2) (2) (2)

Read this important article:

Keyword Phrases In Linking text: http://linkingmatters.com/linkingtext.html

Linking text, sometimes called anchor text is the clickable text that takes people to another page or resource.

Mastering the skill of using keyword phrases in your linking text is one of the critical secrets to understand in developing an effective link building strategy.

Take special notice of the importance of using this technique in your INTERNAL links within your website!

(3) (3) (3) (3)

You should be aware of the penalties search engines can inflict.

Vary keywords in linking text:

http://www.articlecity.com/articles/marketing/article_1287.shtml

In your linking strategy you should offer multiple anchor text options for other webmasters to choose in linking to your website.

Change these options AT LEAST ONCE PER MONTH.

(4) (4) (4) (4)

Subscribe to these link popularity newsletters:

http://linkingmatters.com/Newsletter_Subscription.html Linking Matters Newsletter

http://www.linking101.com/newsletter.htm LinkingNews Newsletter

The dynamics of what’s effective on the Internet can change at a frightening pace. Subscribe to these ezines and keep current.

(5) (5) (5) (5)

Bookmark this website:

http://www.ericward.com/articles/index.html

Free articles on strategic link building, linking strategies and tactics, and link popularity.

Eric Ward is one of the most knowledgeable individuals in terms of link popularity on the entire Internet.

Visit this site on a REGULAR BASIS.

(6) (6) (6) (6)

Use keywords in your domain name.

The links that you are sowing all over the Internet will show up more often in search engine results, if you are using important keywords in your domain name.

Use the knowledge you gained from SECRET #2 concerning “keyword phrases in linking text”.

(7) (7) (7) (7)

Download this ebook which contains a collection of link building tactics:

http://www.searchengineworkshops.com/131LinkPop.html

An array of link popularity strategies that you won’t find anywhere else.

The strategies are not numbered so make a page notation for link building tactics that fit your situation.

(8) (8) (8) (8)

Download and install the Alexa Toolbar.

http://download.alexa.com/index.cgi?p=Dest_W_b_40_T1/

Important toolbar to improve your link popularity.

Use of the toolbar positively affects your Alexa ranking. Since some webmasters take into account your website’s Alexa ranking the better your ranking the higher your success rate in getting reciprocal links.

(9) (9) (9) (9)

Install a robots.txt file in root directory of your website (server).

Google’s robots (and other SE robots) need to track your links (both internal and external). Give them help and proper guidance with the robot.txt file.

For a valuable tutorial on this technique visit:

http://www.searchengineworld.com/robots/robots_tutorial.htm Robots.txt Tutorial

For other helpful robots.text info visit:

http://www.searchengineworld.com/cgi-bin/robotcheck.cgi/ Robots.txt Validator

http://www.webmasterworld.com/forum93/ Robots.txt Forum

Search engine spiders particularly need help indexing pages that are MORE THAN TWO LEVELS removed from the home page.

(10) (10) (10) (10)

Use this Text-to-Hyperlink Conversion Tool

http://thephantomwriters.com/link-builder.pl

If you have an HTML ezine or publish articles online, you should MAKE SURE ALL OF THE URLS IN THE ARTICLE ARE HYPERLINKED. Hyperlinking only the url in the resource box is not enough.

If your articles are online, and you have referenced your own website in the article, check to make sure the links are live.

You will find some article banks where the urls within articles are not hyperlinked. Whenever you encounter this state, alert the editor to the above easy-to-use tool.

Also, express your strong preference for articles with live links.

By the way, you can edit your own articles with some article banks to include live hyperlinks. Where appropriate use the above tool to make your article links live and improve your link popularity.

(11) (11) (11) (11)

Download this powerful free ebook on time management.

http://www.howtomanageyourtime.com/

This is a talking ebook, plus a written transcript of the audio.

You will learn the powerful concept of the TIME QUADRANT, plus 12 critical time management rules.

No one can take advantage of all 44 link popularity secrets in a couple of days or weeks. There are a tremendous amount of productive steps you can take overall.

Therefore, you should SET GOALS of completing a certain step or number of steps by a SPECIFIC DATE.

Once you have put all of these link popularity secrets in place, your website will become a powerful force on the Internet!

http://www.howtomanageyourtime.com/

(12-37) Backlinks (Incoming Links)

(12) (12) (12) (12)

Write and publish articles online.

Informed opinion has it that BACKLINKS, that is, one-way, incoming links are MORE VALUABLE than reciprocal links.

If the backlink is from a high PR, high traffic site, it should prove to be extremely valuable both in terms of traffic and link popularity.

The absolute best way to get backlinks from high quality sites is to write and publish articles online.

Therefore, I have included extensive data for you to utilize.

There are five main distribution channels for your articles that you should concentrate on:

(1)Article Banks or Directories

(2)Announcement Lists

(3)Ezines that have an online archive

(4)Ezine Editors

(5)Individual websites that publish articles

Article Banks or Directories

Here are a number of different sources:

http://www.coachmaria.com/articles/articlebanks.html

http://www.arcanaweb.com/resources/article-directories.html

Announcement Lists

http://www.homebiztools.com/article-lists.htm

http://1clickprofitst.com/article-directories.html

Yahoo Groups

http://groups.yahoo.com/group/Free-Content/

http://groups.yahoo.com/group/article_announce_list/

http://groups.yahoo.com/group/articles4you2use4promotion/

http://groups.yahoo.com/group/articlesubmission/

http://groups.yahoo.com/group/free-reprint-articles

http://finance.groups.yahoo.com/group/Free_eContent/

http://groups.yahoo.com/group/freecontentarticles/

Ezines That Have An Online Archive

You should make it a top priority to start and build a file that lists ezines with an online archive.

SUBMIT TO THESE EZINES FIRST.

Use your judgement. How up to date is the archive? How many subscribers?? What’s the Alexa rating?

By the way, if you ADVERTISE in ezines that have an online archive, any links in the ad that reference your own websites will add to your link popularity.

Ezine Editors

You will be using mainly ezine directories:

Some editors print their ezine online but do not have an online archive.

http://eclaunchsite.com/ECLezinedirectories.htm Important list of ezine directories.

http://www.internetmarketing-success.com/email-marketing/ezine-directories.htm Comprehensive list of ezine directories.

Copy and paste this list of urls in your email program and send it to yourself so you will have a hyperlinked list.

Here is a PAID alternative.

This list is selective so it should contain quality ezines with no out-of-date listings:

http://www.ezine-editors-list.com/

Individual Websites That Publish Articles

If you go to http://Google.com, type in:

“target keyword phrase + articles”

You will find websites where you can post articles for that keyword. As an example:

“link popularity + articles” yields this:

http://tinyurl.com/85z2j

Submit Articles To Web Rings

Here is an individual website that has integrated the online publishing of articles with submission to web rings:

http://www.e-syndicate.net/a17492.htm

Fee Based Article Distribution

Here are two paid article distribution services that I have used with good results:

http://thephantomwriters.com/x.pl/tpw/info/distribution/index.html

The service above was the first I used for the article below:

“Internet Marketing Strategy:The Advertising Co-op”

If you copy and paste the article title above, including quotes, at http://google.com, you will see the extent of this article’s distribution.

Most of these links are BACKLINKS!

I manually submitted this article to about 10-15 websites, but it was very time consuming. After using Phantom Writers the distribution grew to about 250.

After six months I used isnare for further paid distribution.

http://isnare.com/distribution.php

This service has a very moderate cost.

Blog Posts Re: Articles

Look for June 20th post at:

http://wetrack.it/eza/af.cgi?aid=733&ent=28

Click on “Oh no… here come the critics:

http://www.joltinc.com/blog/?p=3

Then read comment #12.

Then read comment #19:

http://www.joltinc.com/blog/?p=1#comments

Powerful stuff!

Critical Secret Re Article Titles

Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell

http://100freeworkathometools.com/archives/volume6_issue10.php

After reading this article you should realize that you can get two gigantic benefits from your online articles:

improved link popularity

free website traffic from search engines when your article shows up

If Your Writing Skills Are Poor Or Insufficient

Writing and publishing articles online has such a tremendous benefit, but what if you can’t write well, or worse, don’t feel you have enough knowledge??

Pick a hot topic and get a ghost writer!

A ghost written article means the article is published with your name as the author.

http://guru.com/category.cfm/505

The benefits you receive will more than make up for the cost when your ghost written article becomes widely distributed.

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Submit your website to these directory sites:

http://www.dmoz.org

The single most important directory listing you can have. There may be long delays in getting your site listed. Be prepared to follow up. A free listing but very powerful.

https://ecom.yahoo.com/dir/submit/intro/

WARNING: Paying the fee does not guarantee inclusion in the directory.

http://joeant.com

You can avoid the listing fee by becoming an editor.

http://www.Business.com

An important widely used business directory. To submit your site click “Advertise With Us” at bottom of page.

http://www.directory-pages.com/

A comprehensive resource that is very valuable if fully utilized. Ranks directories by how “powerful” they are.

http://www.best-web-directories.com/

Great structure. Offers separate FREE and PAID directory listings.

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Here are some meta directories that list directory sites where you can submit your Web site:

http://www.beaucoup.com/

Beaucoup.com is a large directory which lists more than 2,500 search engines and directories.

http://www.search-engine-index.co.uk/

This directory lists more than 900 specialized search engines and directories.

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List your link or niche website directory with these directories:

http://www.incominglinks.com/ Extraordinary resource!

http://www.directoryarchives.com/

http://www.wmdirectory.com/

http://www.internet-search-engines-faq.com/submit-url-free-directory.shtml Valuable resource! An annotated directory.

http://www.talkingcity.com/showthread.php?t=12 See multiple post re lists of directories by Megri

http://www.massivelinks.com/

http://www.incrawler.com/

Be sure to give your directory a name that includes important keywords.

Having a niche directory with a narrow focus can add tremendous value to your website since it can save an interested party a huge amount of time in locating valuable resources.

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If you have your own website or niche directory, PROMOTE IT!

Submit it to the directories of directories referenced above.

Advertise your link or niche directory using free advertising resources such as:

http://www.free-internet-advertising.co.uk/index.htm

http://freesoloads.100freeworkathometools.com

http://freeadvertisingforum.com

http://www.dailyclassifieds.co.uk

http://www.subscribeme.net

http://adlandpro.100freeworkathometools.com

The focus is not on promoting your overall website but on advertising your link or niche directory specifically.

Your intent is to promote and secure backlinks.

You hope that other websites, once they discover it, will want to link to a valuable resource, YOUR DIRECTORY.

So make your directory exceptional and link within it to high quality websites.

Your Promotion should be RELENTLESS.

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Submit your blog and RSS feeds to directories:

http://www.masternewmedia.org/rss/top55/

For details on setting up your syndicated feed, read this article by William Bontrager:

http://www.homebiztools.com/syndication.htm

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If you have the appropriate files, submit your site to directories for .pdf files, multimedia files and image files.

http://searchpdf.adobe.com

http://www.blinkx.tv/

http://search.singingfish.com/sfw/submit.html

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List your ezine in these ezine directories. Make sure you have a SEPARATE sign-up page for your newsletter or ezine.

Such listings will give you a permanent backlink to your website.

http://emailuniverse.com/bestezines

http://ezinelocater.com

http://www.topezineads.com/demo.html

This site has a comprehensive list of ezine directories:

http://internetmarketing-success.com/ezine_directories.htm/

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Post to forums, blogs, and newsgroups.

When your website has appropriate useful information, your responsive answers to forum members’ requests can include a direct link to the appropriate page of your website.

Your post must be DIRECTLY RESPONSIVE to the topic, not just an attempt to gain a backlink.

In addition, many forums allow a signature file, where you can include a backlink to your website. Use the knowledge from SECRET #2 in your signature file.

Here is a link to a site with solid information on forums complete with a list of active and prominent forums to investigate.

http://www.imarketing-university.com/internet-marketing-forums.html/ Valuable resource for Internet Marketing forums.

An extremely valuable FREE ebook on posting at forums can be obtained at:

http://100FreeWorkAtHomeTools.com/forumsupertips.php Link popularity and posting at forums

All of the powerful knowledge and wisdom in this ebook can be applied to posting at blogs and newsgroups.

Highly recommended!

*******

Google indexes the content of newsgroups.

An easy way to post messages in newsgroups is to create a Google account and to post via their Web interface:

http://groups.google.com

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Get free publicity, free traffic, and valuable backlinks through using free press release distribution services.

http://www.prweb.com/

http://www.prfree.com/

If you want a serious infusion of valuable publicity and public relations knowledge, an excellent place to start would be subscribing to George McKenzie’s FREE Publicity Pro Newsletter.

Learn from a pro and master this knowledge, and your mastery should pay huge dividends, in terms of valuable backlinks, increased traffic and increased profitability.

http://www.publicitygoldmine.com/newsletter/

Key Paid Service

URLwire is one of the best fee based services available. URLwire is a web site announcement network started in 1994.

URLwire reaches the KEY ONLINE CONTACTS who specifically write about, review, and link to new web content.

An investment of your resources that rates to pay very big dividends.

http://www.urlwire.com/

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Post a helpful “comment” to Google Answers.

http://answers.google.com/answers

http://answers.google.com/answers/faq.html

http://answers.google.com/answers/faq.html#providecomments

Use your IMAGINATION!

You want questions that are relevant to valuable information and answers supplied by your website.

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Set up an affiliate program. Here is a source of affiliate scripts:

http://www.hotscripts.com/PHP/Scripts_and_Programs/Affiliate_Programs/

Make certain that the script you choose is reliable.

Under no circumstances should you start to use a script without asking on at least a couple of forums whether anyone has had experience with your script of choice.

You can also use affiliate management software such as easyClickMate. See the link below for a free ebook that explains in detail this strategy.

http://www.supertips.com/vm/

A successful affiliate strategy should result in thousands of backlinks from theme related websites.

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Develop a simple strategy to induce members of Furl.net to establish a public link to one or more of your website pages.

You want them to store your website page with the PUBLIC SAVE FUNCTION in their individual Furl.net accounts!

http://Furl.net

This free system is one of the absolute best information resource tools you can use to store valuable information in a format that you design and use with ease.

Highly recommended. Act now!

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Link to http://amazon.com

Have someone write a review of your website for Amazon.com, and you will be automatically included in the Alexa.com. data base.

http://alexa.com

The reviewer should first do a search with your complete url in the search box at the above link.

Then look for:

User Reviews for your website.com

Be the first person to write a review of this site on Amazon.com!

The reviewer clicks the hyperlink and writes the review for Amazon.com

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List your ebook for sale with http://amazon.com.

Click “Sell Your Stuff” from the top menu.

You will enjoy listings and links from other major retailers such as:

Target.com, CDnow.com, Borders.com, & Waldenbooks.com.

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Use testimonials as a linking strategy.

These are testimonials that you provide to webmasters of high traffic, high page rank websites.

Give genuine testimonials of appreciation for tools or resources of a particular website.

When you send the webmaster the testimonial, give permission to quote you using your FULL NAME and specific city, state, and country.

Politely, request that a hyperlink back to your website be included in the citation.

By the way, what Internet marketer has used this technique the most?

By a wide margin I’d say it’s Joe Vitale!

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Write a review of a high traffic website.

Contact the webmaster and offer the free use of your review (in whole or in part) in return for a backlink.

Use keyword rich anchor text in your backlink.

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Develop niche website software where the user must leave intact a small notice that links to your website.

LMA uses this concept. Over time Duncan Carver, the originator of LMA, is likely to have hundreds of thousands of websites linking to his chosen website or sites through their use of LMA.

You must give this tactic some deep thought and try to come up with suitable software that would be installed on a user’s website.

All you have to do is come up with the IDEA.

You can always go to an appropriate website and hire a programmer to develop the software for you such as:

http://www.guru.com/index.cfm

The return on investment could be huge!

Be sure to have a Confidentiality Agreement prepared, that interested parties have to sign and return to you before you reveal your software idea.

http://www.bitlaw.com/forms/nda.html

Make sense??

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Develop software that can be downloaded free from your website, and have download websites list it and link to it.

http://download.com

http://www.simtel.net/welcome.php

Also, post to forums, blogs, and newsgroups to alert them to your free software and state anyone can link to it.

As an alternative you may have the software resource, exclusively to be used at your site (no download function).

By the way, do you think it would be a good idea to make the linking text keyword rich?? (lol)

Remember to vary the suggested anchor text as you post notices around the net. (SECRET #3)

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Be Interviewed!

Complete with backlinks to your site or sites, of course.

Use your imagination. Radio, TV, print media, ezines, even an email interview.

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Join associations or trade groups within your industry. Make sure their online sites have good page rank and have backlinks to their members websites.

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B2B websites should have contract language that specifically requires a backlink in pages that have already been indexed by search engines. This contract language should apply to all:

partners

subcontractors

suppliers or vendors

resellers or affiliates

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Host a Top Site

You will need a cgi program.

“Top Sites” are a ranking system. Websites that sign up with your “Top Site” are given a text link or button with their id, and they post this link to you on their site.

The more visitors the website sends to you, the higher it ranks. You know which sites send traffic due to the cgi script and the imbedded id.

A source for scripts:

http://return.to/topsite1

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Host a web ring.

All the links on every Web ring banner point to your site and redirect to member sites.

You will need a script to host your web ring, and a source is:

http://return.to/webring1

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Use paid link text advertising.

Placing paid text link ads on high traffic websites that have a theme directly related to your website is a powerful strategy when used in combination with the above link building strategies.

Below are two good sources that have two different processes for you to achieve this goal:

http://www.linkadage.com Text link ads through an auction process.

http://www.linkworth.com Direct placement of text link ads.

Trade One-Way Text Link Ads that are Relevant and Human Edited.

http://www.relevantadvertising.com/

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Get backlinks from these 100 top rated websites:

http://www.pubsub.com/linkcounts_top100_inlinks.php

As part of your link popularity strategy you should make it a goal to get an incoming link from at least several of the sites listed in the 100 top websites.

Devise a strategy so that something you produce, an article, press release, etc., is picked up and linked to by one of these highly rated sites.

You can always benefit from news or media backlinks, but otherwise seek backlinks from theme related websites.

Knowledge that you gain from an authoritative source such as Publicity Pro Newsletter (see SECRET #21) should help you get backlinks from these high profile sites.

http://www.pubsub.com/linkcounts_top100_inlinks.php

(38-44) Reciprocal Links

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Use existing link partners and online ezine archives as sources for reciprocal links.

Search the resource pages and link directories of sites that already link to you. Seek links with high quality websites that would offer significant value to your website visitors.

Do AD SWAPS with ezines that have an online archive of past issues. Naturally, in your ad you will have an url leading to your own site.

Of course your ad will include anchor text rich in appropriate keywords!

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Find quality websites with this reciprocal link exchange:

http://value-exchange.sitesell.com/tuition.html/

Take this step once you have installed LMA and are ready to request reciprocal links.

If you have other link management software in place, fine, but you should have a defined procedure for adding and maintaining links.

This exchange, originates from Ken Evoy of SiteSell.com, so you know it is a highly valuable asset. A good place for QUALITY reciprocal links.

Also, take advantage and download the free ebook, Make Your Links Work, while you are on this site.

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Sign up with these 4 additional link exchange programs:

First a point of clarification:

Your primary goal in using these exchanges is to find useful and valuable info and resources for your website visitors. A by-product of your listing valuable websites is increased link popularity.

SO LINK TO QUALITY WEBSITES.

http://linkpartners.com/ Valuable directory of quality websites that trade reciprocal links with other sites.

http://www.links-pal.com/how-it-works.html Join this human-compiled directory that lists websites who actively swap links.

Your referring page will need to have a page rank of 5 since that is the minimum required by this exchange.

http://coopadnetwork.100freeworkathometools.com This is a free-to-join coop advertising network.

You exchange text links within this network on regular web pages not inside link directories.

Highly recommended!

******

http://links-for-you.com/ This program emails willing reciprocal link partners to your inbox.

Taking advantage of these programs should be a very productive use of your time, because the other program members have joined with the specific intent of developing reciprocal links.

Be selective!

Approve links to quality sites that have a similar theme to yours or offer goods or services you know your website visitors would be interested in.

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I’ll be the first to confess that I was on the Internet for five years before I knew that there was such a thing as The Google Directory?!?

You can use this directory to find websites with a high page rank and request reciprocal links with appropriate sites.

Check out the Google directory at:

http://directory.google.com/

If you locate the category or theme of the websites you want to target, they will be listed with the highest Page Rank (PR) websites at the top of the list.

Most of the sites near the top of the list will be PR4, PR5 or higher. These are the websites to target as priorities for reciprocal links.

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Obtain reciprocal links from websites that are linking to your competitors.

(A)Determine which websites are your main competitors. Make up a list.

(B)Sign up with Google alerts to determine who is linking to your competitors.

http://www.google.com/alerts (Due to technical difficulties you may have to “copy and paste” this url to bring the site up).

Enter link:www.yourcompetitorsurl.com in the “Search terms” box.

For “Type” choose web.

For “how often” choose once a day.

Be aware that you can use multiple queries and keep tabs on multiple competitors.

This is easily done by adding an “OR”. For example:

link:www.xyz.com OR link:www.abc.com OR link:www.roi.com

(C)Request a reciprocal link from suitable sites that link to your competitors.

These requests should have a HIGH SUCCESS RATE since you know for sure the target sites are actively adding links.

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Find theme related websites that offer reciprocal links.

http://yahoo.com

Your search inquiry should look like this:

“Submit a link” + “Your keyword goes here”

So a request for websites based on the keyword phrase “link building” would look like this:

“Submit a link” + “link building”

Be sure to include the quotes.

You can use other phrases instead of “submit your link” including:

“add your site”

“submit a url”

“add a url”

“add a link”

This is a sound technique to use for niche or mini sites, because it can be very hard to get search engine traffic for a mini site.

Add the link to your site first, then invite the reciprocal link.

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Exchange teaser articles with other webmasters.

What’s that??

A teaser article is one that has been cut short, and the reader has to go to another location, like your website, to finish reading the article.

If you get a few teaser articles on high traffic, high PR websites, you will get two huge benefits:

free targeted traffic

improved link popularity

I don’t have to lecture you about how much more valuable TARGETED traffic is than random website traffic. Obviously, you want to tease an article of yours that is relevant to your website content.

You should tease both articles in the exchange.

By tease I mean deciding where the cut off point should be. In other words do all the work and present a completely done package to the other webmaster.

Of course, you will have keyword rich anchor texts for both links (yours and the other webmasters links) as part of the package. And you will explain the value of keyword rich anchor text to your reciprocal partner.

Lastly, make the links open in a new window.

Tease outstanding articles and you will definitely see positive results with this technique.

Final Thoughts

Implementing all these secrets will take a long time and considerable effort.

Therefore, break the overall task down into several small manageable steps (MINI-GOALS) that you can meet by a SERIES OF SPECIFIC DATES.

The time management resource detailed in SECRET #11 is a powerful force that you can apply to maximize the tremendous impact you should get from following these link building strategies.

Start RIGHT NOW!

Best of success!

© Robert A. Kearse

Top Keyword Research Tool Online and How to Use It

Keyword research is such a vital aspect to your overall success online that it simply can’t be ignored. You need to be able to find good keywords to target, quickly and easily. There are many paid options out there for your keyword research, but I must say that the only keyword research tool that I use currently is a completely free tool from the most powerful search engine online, Google. That is right, I use the free Google Adwords Keyword Tool.

The Google Adwords Keyword Tool is arguably the best keyword research tool available. With their latest update, I can now make this claim. This tool now gives you actual numbers from Google itself that tells you the volume of searches that are done on a given keyword. Before this tool would give you a bar with a volume indicator on it, but now they give you actual numbers. These numbers can really help you identify good keywords that you should be focusing on for your website.

How To Use This Tool More Effectively?

One simple method for utilizing this tool more effectively is to type in the main keyword of your niche that you are trying to target, and make sure that “Use Synonyms” is checked. That will bring up potentially hundreds of other keyword combinations that either use that phrase or a similar phrase.

Once you get your results you can find good niche phrase to easily rank for by sorting by the Advertister Competition. Look for the keywords that get some search volume, but have little advertiser competition or no advertiser competition.

Once you find these keywords you can go to Google and search for that phrase in there. The logic behind this method is that if people aren’t paying for these keywords in Adwords, than chances are people aren’t trying to optimize for this phrase on their website. Since there is less competition trying to rank for a phrase there is a better chance you have of getting targeted traffic from that keyword phrase.

Now, I am not saying that you just focus on these niche phrases when you optimize. You should optimize for the more broad phrases on the main parts of your website, but these longtail phrases are great for writing posts or for getting good search engine rankings for niche phrases. Don’t get discouraged if a keyword only has 1,000 visitors per month. That is not a bad thing because if you can get 5% of those visitors each month, that is an additional 50 targeted prospects that will see what you offer, and you do the work once to get ranked.

Why Does This Tool Blow The Competition Out of the Water?

Many of you are familiar with WordTracker as a keyword research tool. I feel that this tool totally blows Wordtracker out of the water because I feel the data is more accurate than WordTracker, and also the amount of keywords that this tool picks up way exceeds WordTracker and their limited resources. The other reason I like this tool better is the price. It is FREE! You can’t lose with it.

Other Important Notes

Also, when using this tool and considering the volume they show there, remember that these numbers do not represent data from other search engines like Yahoo or MSN. So keep in mind that across the board the volume is higher.

Evaluating Google

Google is the most popular search engine. Why is that? Simple. It delivers good search results and fast too. Google secret success formula is being simple and that’s what Google is: very simple. The home page is just a small search box with two buttons and the logo. When you search for something you can see up to three ads on the top and eight ads on the right. Google web search searches more than six billion pages and documents making it the biggest and most comprehensible search engine made so far.

The index is so big that I don’t know how can they organize such monster. Their engineers must be super intelligent to design such thing. Using Google is very intuitive, for example, if you don’t know a word just type a few characters that Google will probably give you the right word. Google web search is not the only Google product. Image search is also the best of all. It searches billions of images and it’s very likely to give you the right image right on the first page. The only problem like I said before is finding the image you want in so many ones. Google blog search is another very good product.

It searches all blogs in the world in almost real time. For example if you have a blog and you post an article, you will see it on Google Blog Search instantly. This tool is best use is searching news and recent things. If you want to search the latest news you can always go to Google News Search. It searches many newspapers and has all the latest news all the time. The information is always fresh. This is amazing to see the latest hapenings in the world. Google also has some disadvantages. For example, sometimes all you see is ad pages and junk in the first results page. Some people seem to know very well how google works and take advantage if it to make big money. Don’t follow their example.

Another thing I don’t like is the slow update of the pages. My website is updated only every 15 days and it crawls my website and finds nothing sometimes. To some websites Google is very stupid. Also some pages have advantages with Google and with less content they rank higher even if they have the same content on all pages. It doesn’t make sense. Anyway if you want to search this is the only place to go. Google specializes on search making it the best search engine in the entire world

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