/>How can you choose the best domain for the efficiency of your offline and online marketing? Brand name versus business name. Hyphenated or not? Which is the Host Server for your new website?



1) What is a domain name ?



A domain name is the location of your website on the internet, it is also the location of your company, or your private enterprise in the immense internet market. In case a domain name named the same with your offline brand name, location, hotel or restaurant, tour specialist, local region or community which is well-known in tourism market, you have had a big advantage than different competitor. Because of:



* You will receive targeted visitor tourism your website, For example: You are a travel company who supply some kind of Trekking tour in the favorite Nepal, your chosen domain name should be: Nepal Trekkingtour Nepal-trekkingtour Besttrekking-Nepal… and so on Visitor will find very easily to communicate with a travel company which has the name is the description of the kind of services they are finding, and you will better in persuading your client because they are all prospect visitor. * Your website will be listed in Yahoo! In Travel Directory and other Search Engine results. Imagine when a visitor want to spend a trekking tour in Nepal, he decides to search internet to find a good supply among a thousand of sites. He chose Google, for example, and enter keyword of his wish: ” Nepal + trekking tour”. And a a result of choosing a right target domain name, your website URL and a short description will appear at the sight and he clicks.



But remember, whether he chooses your services or not depend on a process of building credibility which originate from: your site design, your respond, the price, your level of professional and much more…



But you have had an advantage when you have chosen a right domain and your prospect client has seen you among thousand of competitor. 2) Domain name extension: .com



Each domain has what’s called an extension. The most well known of these extensions is .com. This extension is encouraged to be used most, because it is tightened in the mind of all the people around the world. All the surfers tend to enter it after almost domain name. So because it long time used at the beginning of internet era so it difficult to chose a good domain name. COM. ..net



If you can’t find your preferred .com domain name you could always choose the same domain with a .net extension. It might not have the same ring as a .com but is still as just useful as a .com. .org



These domain extensions were originally designed for educational and more formal websites. As a tourism organization, we can use it. But all of it are enterprise such as hotel or travel company… it is not recommend to chose it. .info



A more recent introduction to the domain name game are .info domains. Many of the valuable .info domains were bought up overnight but there’s still a huge range of good .info domains available. Bear in mind that most web. Not recommended.



..travel



This is a newcomer, we can use it well because it is to identify all the tourism and hospitality website. A new rule…



There a great article about “.travel” by the link below:



http://www.tourism-internetmarketing.com/ITtourism/1/20.htm



There are many region extension: uk, us, vn, … which is suite for your online tourism partner to used to indicate our region location and services. It also an advantage for inbound tourism and hospitality supply. A visitor is seem to put his truth on a local professional supply, certainly! 3) Brand name versus Business name: We are hardly to know exactly whether to chose a domain name actually reflect our real business or establish a new brand name online and promote it. A right choice is base on your own case after give a careful consideration on marketing strategy of our company. If you are a well-known company who want to target the inbound visitors, get your long time famous brand name is the right choice. Because your client will see it easy for them to find your web and remember it as you are famous ih their mind.



But if you want to take advantage of the global market, a business name enclose with the region maybe a better choice.



Try to register a domain which contains a popular keyword applicable for your industry. This will help your customers remember your domain name better. Furthermore, for searches conducted in Yahoo!, a higher ranking will be given to those web sites which contain the keywords in the title. And according to Yahoo!’s instructions, the Title should always be the official name of the site. Thus, if the domain name contains a keyword, you will be able to include the keyword in the Title which will improve your ranking in Yahoo!. As a minor side-benefit, this can also help to increase the ranking of your web site in some search engines.



There is a great resource for Tourism internet marketing in Tourism Marketing Forum. Click the link below to get a forum account to read this resources: 4) Hyphenated or not This is another area of debate. Should your domain be one single word or should the words be separated by hyphens? There are advantages and disadvantages to both approaches. Single word domain names can be easier to explain, use on header paper and lend themselves to brand names very well.



Single word domains are in very, very short supply.



Hyphenated domains names can be slightly more difficult to explain, may not look as well on headed paper and possibly harder to establish as a brand name. There’s no shortage of multiple word domains.



The single biggest advantage a hyphenated domain has is that searche engines can “read” the domain more easily. For example in a domain like www.foreignholidaysonline.com the search engine can only read the first word “foreign” and that’s it. It can’t tell anything else about the website domain name. If you hyphenated that to www.foreign-holidays-online.com the search engine can read “foreign”, “holidays” and “online” as separate words and therefore knows that this website is about foreign holidays.



A well chosen hyphenated domain name can be just as effective as a single word domain name.



5) Don’t make your primary domain too long. Even though 67 character domains are a reality, exactly how many of your users will want to type a domain name like thebesttrekkingtourinnepal.com?



6) Chose the supplier: There are many domain suppliers waiting for you out there online, the best choice is find out a well-known web servers who always supply the services Domain name registration. A good domain name .com will can be get at the price of 15 $, but you can buy it cheaper as the price of 7,95$.



Are there any disadvantages in using a discount domain registrar? Will it affect your website in any way? The answer to both is a definite No.



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This article can be freely reprinted and distributed world widely as its content and author biography must keep intact.



There is a great resource for Tourism internet marketing in Tourism Marketing Forum. Click the link below to get a forum account to read this resources: .

At SMX Advanded 08, Matt Cutts explains how he feels about being called Google’s Moral Compass.

Do you lack the advertising budget of the gurus? Are you struggling to put your product or website in front of customers?

It’s a good thing you found this article. This article will share with you one of the free ways I use to put my products and websites in front of my customers.

I use free ad websites to advertise quite a bit. Like some of you, I don’t have big ad budget. I have found free ad websites handy in my internet pursuit.

When I say free ad website, I do not mean Free For All (FFA) websites. FFA websites were once effective way of advertising on the internet, but people have abused them so much that they are now of no value. I suggest you stay away from them.

You still see a lot of them around because newbies still fall for them. When I was a newbie, I did fall for them. The horror I wish not to discuss

Below are the benefits of free ad websites and how they can put money in your pocket:

a) The good ones have high traffic and are highly ranked in the search engines. So people will get to see what you are selling as they visit these highly ranked websites. If you have a good ad, your product will sell.

b) They provide backlinks to your website. Backlinks help your website rank high in the search engines.

c) Some of them have good pagerank and can transfer some their pagerank to your website. If you don’t know what pagerank is, don’t worry. The only thing you need to know is that it helps your website’s ranking in the search engines.

d) Since the search engines highly regard some of the good ones, your ad can rank high in the search engines. I had this happen top me. The ad for my website was ranked higher than my website. This will translate into sales when people looking for your product visit your website.

Do not discount the effectiveness of free ad websites. The method is so highly effective that I know an e-book on the market right now teaching this method and similar methods. It sells for some pretty pennies. I cover this method and more in my Zero Cost Profits report (see my resources box below).

Copywrite © Kenneth Echie

by David Underhill aka BareFootTech.

Deciding on a Domain Name for your planned or existing website can often be a harrowing and expensive proposition. Often the only gTLD or domain extension considered is a .com. There are several compelling reasons why a .info can be a better or equally valid choice. Current Market value

Because of various promotions last year, and occasional specials, .info’s value is now deemed to be less than some other gTLDS.This doesn’t mean they are worthless. If the retail price was the same as other gTLDs would people still buy it? Yes of course , retail prices for .info’s at most Domain Name Registration sites are the same prices than .com domainsSuitability

.Info means information ,and is what most of the internet is all about. Imparting information about products and services a company is selling.

Information about your family ,business,neighbourhood, diseases or whatever else. Isn’t that exactly why you have a website ? www.minisite.info is a more descriptive url for minisite information than www.barefoottech.net/minisite/index.htmlAvailability

Because of the mindset of some people , “Free” or “Cheap” means “Valueless” , therefore they don’t use the gTLD .info for their web-sites. Other people have the flawed idea that .info can’t be a “Real” tld so they don’t get them for investment purposes. Therefore good keyword and search friendly names are often still available at the above “Bargain Prices” and are very suitable for use.

Even more suitable than choosing a less than search friendly name just because it is available as a .COM. Acceptability

Most users of the internet, i.e. the average websurfer, will use .info sites. You remember them, the ones the websites is being created for, utilise search engines and media listings to find a Website URL’s. They than use the relevant URL regardless of the .gTLD. Major websites, including several government agencies use .info for their advertised URL’s.

(e.g. NSW Countrylink Rail )

ConclusionsYes .Info are worth something.Value for money often (not always,but neither is all .com’s)Good names in .info can be worth a lot more than a lousy .comEveryone should investigate all gTLD’s and get rid of their ill informed prejudices.info is not the “Devils TLD” which is the attitude of some peopleThink not “cheap” ,think instead “Incredibly Great Value”

We usually think on how to increase page rank on Google, Since better page rank more the traffic. Basically, Google Page Rank is based on the relevant backlinks from other websites pointing to your website. In short, more the backlinks higher the page rank.

Our online business is mainly depends on traffic we receive to our website. Traffic is the lifeline of our business whether it is offline or online business. To have a good traffic to our webiste we need a good page rank in search engine. I will highlight below some of the golden tips on google page rank:

Article Marketing To Get More Backlinks: Writing Articles and publishing to many relevant website is easy way of getting good backlinks from similar sites. This will get more traffic from your author signature box which consists of 4 lines. Author box may include your website title, website links and a sales tips to your website.

Traffic from Blogs and Forums: Blogs and Forums are easy ways of getting links quickly. But please note to join relevant blog and forum sites. If the forum is relevant to your site you may get better leads from you signature box. More you take part in forum, more visibility your website will get. Visibility is important for the survival of your website.

Try to get links from quality websites: Quality websites here I am referring to related website. To have a better page rank it is just not enough to get a links but to get a related links. I can understand getting related links is difficult but try to get in touch with the webmasters of related webistes and convince them that your webiste is informative and you are interested in partnering with them.

Search Engine Submission: Search Engine Submission is a way of getting free links to your website. Many search engines allow free submission and some charge it. Search engine submission will help you in getting more backlinks which increases the page rank. If you feel search engine submission is a difficult task for you then it’s not a bad Idea to get it submitted by paying reasonable fee.

Advertisements and Newsletter: It’s good idea to set up an advertisement campaign and Newsletters. This will help visitors coming back to your site frequently and increasing visibility of your website.

The above tips are only few examples of how we can improve our sites page ranking. There are several other ways we can increase our webiste ranking on google top 10 positions by unique keywords etc. In my next article I will include few keywords tips which will help us how to select the unique keywords.

Hence, the conclusion to achieve a higher page rank, you need to work on Article Marketing, Write and publish your own unique quality articles which will help the visitors and solve their purpose. Taking part in Blogs & Forums by which you can share your idea, comment on the post and get answers from the posted blogs. Ads and e-mail marketing, Search Engine Submission and Related Links from other websites.

What is Google Adsense?

Google Adsense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money. – Google, July 2006

through some clever java script and coding, Google matches content on sites to related ads. Adsense is a great program that allows webmasters to earn income through ad revenue by doing absolutely nothing but post content. Adsense is actually a really great program for those who maintain blogs, as blogs get updated all the time and the Adsense possibilities are almost limitless.

How to Use Google Adsense

Google utilizes its search technology to serve ads based on website content, the user’s geographical location, and other factors. – Google Adsense,

It’s quick and easy to sign up for Google Adsense. Simply go to the Google homepage, and you’ll find everything you need to start using this program. Of course, before you can use Google Adsense you have to have a web site first! Google Adsense can actually help increase traffic to your site, for more detail visit to www.youradsenseprofits.com because your site will get a better ranking within the Google search engine. Using feeds, Google Adsense works automatically, which means no effort at all is required on your part. By signing up and putting some code into your site, you can collect revenue for doing absolutely nothing.

Adsense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website. – Google Adsense, July 2006

How to Make Money from Google Adsense

Adsense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, Adsense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request. – Google,

Google Adsense is incredibly easy to use, for more detail visit to www.googleatmcash.com completely effortless on your part. Google even features helpful tools that allow you to check your daily Adsense profits. The best part of Adsense is that it costs you nothing, not even time. Once you get Adsense set up, you’re done. All you have to do is sit back and collect the profits.

You can run Google ads on all or just some of your pages, using Adsense strategically to complement your direct sales team. You’ll pay nothing, spend little time on set-up, and have no maintenance worries. You can use Adsense for a day, a month or for however long it pleases you to make a profit-it’s your choice. – Google, July 2006

The more pages that have Google Adsense ads on your web site means more profits for you, because you can gain earnings on each and every page that is viewed even if you do nothing. Google Adsense can help boost the page views on your site, and of course bring a little extra income for your pockets. It’s easy to use and requires no work on your end  but it can bring in some much-needed revenue. It’s easy, it’s free to use, and you are required to do very little to bring in much-needed web traffic and extra income. So why not give Google Adsense a try?

When looking for free webmaster tools, my advice to you is to be sure that you are using tools from a reputable site or, more importantly, if you are downloading software be very careful that the download does not contain adware and spyware or viruses for that matter!

On that note let’s start off with the free software that you can use to protect your computer, because if that is not running well you will not be able to run you online business successfully. Windows Defender from Microsoft is great at scanning your computer for unwanted software. The free version of AVG Anti-Virus as well as Ad-Aware SE and Spybot are great at keeping your computer free of viruses and other undesirables! The free version of ZoneAlarm has many great attributes. Just a word of warning if you are running AVG anti-virus, ZoneAlarm will not detect that you have anti-virus protection, so do not be alarmed, it is just that ZoneAlarm has not been programmed to look for AVG. The one program I did purchase was ProcessGuard, which amongst other things protects my computer from keyboard loggers, protects the physical memory, blocks global hooks, blocks rootkit/driver/service installation and registry DLL injection. These programs all run harmoniously on my computer and so far I have managed to keep out all the dangerous and unwanted intruders.

Now on to the more exciting free webmaster tools, that will greatly assist you in the running of your online home business.

Google Alerts can really add excitement to your day. If you set up a Google alert for the name of your affiliate program/s, Google will advise you by email when a new page appears on Google with these search terms and you can view the page and see if it is an opportunity to recruit an affiliate. Sometimes the new page can be a forum post asking for opinions on the affiliate program. This gives you the opportunity to add your opinion with your affiliate link of course in the signature file.

You can also set up a Google alert for your own name. This throws up some really exciting results as you can see when someone has clicked on your profile in an Article Directory or clicked on your articles as well as where people have clicked to find out what other articles you have written. This is definitely worth trying as I am sure you will be both surprised and amazed at what comes up!

Google Webmaster Tools, previously known as Google Sitemaps is so useful in that you are able to let Google know when you have updated your site. The sitemap enables Google to crawl your site better and ensures that the most current pages of your site are indexed quickly. You can just create a sitemap upload it to the same directory as your .index files and in the Google Webmaster Tools under Add a Sitemap you just type in or paste the url of your new sitemap. Google also give you reports on their latest crawl of your site and notifies you of errors, as well as give you details and positioning of your keywords. There is also other really useful information available.

Google Analytics is an amazing free service where you can see exactly where your visitors came from both geographically and through which entry page, what

keywords they used, where they exited your site, etc. You will have to give this one a try for yourself as there is just so much useful information for the webmaster which enables you to fine tune your marketing and promotion strategies for your online home business.

StatCounter offers a free version which I use on my site and I keep it invisible, as I believe it to be more professional, but this free service also provides incredibly detailed information about your visitors, which is extremely useful. It also records your page loads, unique visitors, first time visitors and returning visitors. It is easy to install and with this powerful little tool you can check to see that visitors to your site are increasing daily.

Online Link Popularity Tools and Back Link checkers are easily available online and enable you to monitor your link popularity and back links on a regular basis. Writing and publishing articles regularly is a great way to see your back links increase on a daily basis.

These are only a handful of the free tools that I do use to assist me with my online home business. There are many more really useful tools provided by Google as well as other reputable sites, it is just a matter of finding what suits you and your business.

As traffic is the key to generating an income from your online home business, these tools that I have mentioned assist me in closely monitoring where my traffic is coming from and what keywords are being used.

Robots.txt is a text file you put on your site to tell search robots which pages you would like them not to visit. Robots.txt implements the Robots Exclusion Protocol, which allows you as a web manager, to define what parts of your site are off-limits to search engine crawlers. For example, Web managers can disallow access to .cgi, private, temporary directories and other areas with pages they do not want accessed or indexed. 

The robots.txt file is made up of two parts, the User-agent and the Disallow. The User-agent specifies which robots to allow or disallow and the Disallow specifies which directories robots can or cannot crawl. The robots.txt is a gentleman’s agreement and some crawlers, such as Google, may ignore the robots.txt file that disallows all crawling.

The structure of a robots.txt is pretty simple. This example allows all robots to visit all files:

User-agent: *Disallow:

Example of a recommended robots.txt files blocking crawling of the scripts and images directories:

User-agent: * Disallow: /scripts/

Disallow: /images/

If you have a particular robot in mind, such as the Google image search robot, which collects images on your site for the Google Image search engine, you may include lines like the following: 

User-agent: Googlebot-Image

Disallow: /

This means that the Google image search robot, should not try to access any file in the root directory and all its subdirectories.

You can create the robots.txt file manually, using any text editor. It should be an ASCII-encoded text file, not an HTML file and the filename should be lowercase. Include the robots.txt file in your server’s root directory. This is standard web management practice. It must be in the main directory because otherwise user agents (search engines) will not be able to find it – they do not search the whole site for a file named robots.txt. Instead, they look first in the main directory and if they don’t find it there, they simply assume that this site does not have a robots.txt file and therefore they index everything they find along the way.

 

All search engines, or at least all the important ones, now look for a robots.txt file as soon their spiders your web site. So, even if you currently do not need to exclude the spiders from any part of your site, having a robots.txt file is still a good idea, it can act as a sort of invitation into your site.

 

Three Ways To Index Your Site With Google Sitemaps [Difficult, Hard, And Easy]

Google has recently implemented a program where any webmaster can create a Sitemap of their site and submit it for indexing by Google. It is a quick and easy way for you to keep your site constantly indexed and updated in Google.

The program is appropriately called Google Sitemaps.

In order for you to best use Sitemaps, you must have an XML generated file on your site that will transmit or send any updates, changes, and data to Google. XML (Extensible Markup Language)is everywhere these days, you have probably seen the orange XML logo on many web sites and its often associated with Blogging because Blogs use XML/RSS feeds to syndicate their content.

Today RSS is known mostly as ‘Really Simple Syndication’ but its original acronym stood for ‘Rich Site Summary’. XML is only simple code like HTML and it is used to syndicate your content to all interested parties.

And the interested party in this case is Google. By creating Sitemaps, Google is really asking webmasters to take charge of the indexing and updating of their sites. Basically, doing the Googlebot’s job!

This is a ‘Good’ thing! With the steady influx of new web sites growing rapidly, indexing all this material will become a challenge, even with the resources of Google. With Sitemaps, websmasters can now take charge and make sure their site is crawled and indexed.

Please note, indexing your site with Sitemaps WON’T improve your rankings in Google. You will still be competing with the other sites in Google for top positions. But with Sitemaps you can make sure all your pages are crawled and indexed quickly by Google.

There are some other big advantages of using Google’s Sitemaps – mainly you have control over a few key variables, attributes or tags. To explain this as simply as possible, your XML powered sitemap file will have this simple code for each page of your site:

< url> < loc>http://www.yoursite.com/< / loc> < priority>1.0< /priority> < lastmod>2005-07-03T16:18:09+00:00< /lastmod> < changefreq>daily< /changefreq> < /url>

Along with ‘urlset’ tags at the beginning and end of your code, and an XML version indication – that’s basically your XML file! File size will depend on the number of webpages you have.

Taking a closer look at this XML file:

location – http://www.yoursite.com – name of your webpage

priority – you set the priority you want Google to place on that page in your site. You can prioritize your pages: 0.0 being the least, 1.0 being the highest, 0.5 is in the middle. This is ONLY relative to your site. It will not affect your rankings. Why is this important? You have certain pages on your site that are more important than others, (home page, high profit page, opt-in page, etc.) by placing high priority on these pages, you will increase their importance in Google.

last modified – when you last modified that page, this timestamp allows crawlers to avoid recrawling pages that haven’t changed.

change frequency – you can tell Google how often you change that particular page. Never, weekly, daily, hourly, and so on – if you frequently update your page this could be extremely important.

Why do I need a XML Generator?

In order for this XML sitemap file on your site to be constantly updated, you need a Generator that will spider your site, list all the urls and automatically feed them to Google. Thus constantly updating your site in Google’s massive index or database. Keep in mind, Google also gives you the option of submitting a simple text file with all your URLs.

Now there is already a flood of these generators popping up! Different ways of generating your XML powered sitemap file. More are probably appearing as you read this. For your convenience, three ways to generate your XML Sitemaps file are listed below:

Difficult – Google’s Python Generator

That’s a relative term, if you know your server like the back of your hand and installing scripts doesn’t scare the bejesus out of you, you’re probably smiling at the word difficult. Google supplies a link to a generator which you can download and set up on your server. It will cough up your sitemap XML file and automatically feed it to Google. Google XML Generator https://www.google.com/webmasters/sitemaps/docs/en/sitemap- generator.html

In order for this Generator to work, Python version 2.2 must be installed on your web server – many servers don’t have this. If you know what you’re doing, this will probably be a good choice.

You don’t need a Google Account to use Sitemaps but it’s encouraged because you can track your sitemap’s progress and view diagnostic information. If you already have another Google Account gmail, Google Alerts, etc. just use that one to sign in and follow directions from there.

To submit your Sitemap using an HTTP request, issue your request to the following URL:

www.google.com/webmasters/sitemaps/ping?sitemap=sitemap_url

Hard – A PHP Code Generator

This is a php generator that you can place on your server. This generator will spider your site, and produce your XML sitemap file. Download the phpSitemapNG and upload it to your server. Run the generator to get your XML sitemap file and send it to Google. PHP Generator http://enarion.net/google/

Again, this is only hard to do if you don’t know your way around PHP files or scripts.

Easy – Free Online Generator

These Generators are popping up everywhere, and Google now keeps a list of these ‘third party suppliers’ of generators on their site. Find them here: http://code.google.com/sm_thirdparty.html

One of the easiest to use is http://www.xml-sitemaps.com/ and you can index up to 500 pages with this online Generator very quickly and it will give you the sitemap XML file Google needs to index your site. It will go into your site, spider it and index all your pages into an XML sitemap of your site. You can download this file, Compressed or Non- compressed and make minor changes such as setting the priority, changing frequency, etc.

Then upload this file to your site as sitemap.xml to the root directory of your server i.e. where you have your homepage. Then notify Google Sitemaps of your XML file and you’re in business.

Of course, the only drawback, if you constantly add pages to your site you will need to also add these pages to your XML sitemap file. This won’t be much of a problem unless you’re daily adding pages to your site – then you will need something like the PHP or Python generator to do all this for you automatically.

Google is still the major search engine on the web so getting your pages indexed and updated quickly is the major reason to use Google Sitemaps. If you want your site to remain competitive it’s probably the wisest route to take.