All Internet Marketers Are Aware Of The Significance Of Building Backlinks!

There are many bloggers out there that do not comprehend the potential of their blogs; specifically, the money making potential of a blog and how it can be optimized to generate a steady online income. Here are a few reasons why anyone can make money blogging. Online Marketers use blogs for marketing and bloggers capitalize on that need and make money blogging. So why are blogs so profitable? Well here are four reasons:

Highly Targeted Marketing

Blog visitors are there for a particular reason. Blogs, being constantly updated are a great source of information on a particular topic. For more information please login on to www.bloggers-guide-to-profit.com. Visitors become repeat visitors, readers and subscribers. Good blogs, the ones that are maintained and updated regularly can and do have steady readership that keeps coming back awaiting the next post and article. These blogs have audiences allowing marketers and advertisers easy access to particular groups.

Blogs and Physical Evidence

Before I spent a few thousand dollars to buy my new laptop a couple of months ago, I read reviews, testimonials and consumer opinions on many different products. I spent a good 10-12 hours reading, comparing taking notes and asking questions before I made up my mind and spent my money. Most of that time was spent on technology blogs; I read reviews, compared products and was actually pretty happy to find out that this information was readily available online. It helped my make the purchase.

Even if the company I bought the laptop from provided me with the reviews I might had been weary and perhaps not taking it seriously. The bloggers that reviewed the products, even if they where paid to do it, gave me a completely different perspective; a perspective that actually helped that company make a sale without using any of its own resources to do so! I was impressed, and still am; particularly of the effectiveness and direct nature of this media, blogging. Here are some more reasons for making money with a blog:

Building Back links

ideally, one way links pointing back to their sites. When someone posts a link with a keyword pointing back to their page, it is like a vote; a vote of confidence for that site, at least for search engines. In order for, Google, lets say to weed out all the irrelevant results from searches, they came up with an algorithm that only shows the most accepted pages for that keyword. In order to achieve this they rank pages with more links pointing back to them with particular keywords, better and higher. If you want your page to rank better for searches you should strive to get all the backlinks you can find. Other blogs are an excellent way of getting these links.

Blogs are Interactive

Readers will post comments, take part in discussions, talk about their experiences about particular products/topics, draw their conclusions and possibly write about the same topic on their blogs. Aside from the extra exposure an advertiser can get it helps build a better presence for their website with more backlinks. More backlinks means better rankings and as a result better placement on a search engine result page and more money.

It is not hard to start a blog and turn it into a money blog. You can also go to www.instant-blog-and-ping.com. All you need to do is first comprehend the potential of your blog and then start putting some work in optimizing it. Once you start getting some visitors you can start making money right away. You can make money blogging with paid reviews. Or if you are into Web 2.0, and a fan of social networking, you can still make money blogging with Undercard.

Article Marketing And Effective Link Building Strategy

Article marketing is probably the most effective link building strategy on the World Wide Web. Yet, It is also one that is the most under used. Most marketers just will not do it. Their claims vary, saying I’m no writer, I can’t think of anything to say, I’m new and don’t know anything!
Let’s say the reasons above happen to be true.
They overlook the obvious alternatives.
With everybody and their brother hustling Private Label Articles on the web for as little as $29.95 for a hundred or more pre written articles there is no reason you can’t pick up some of these packages, for more details visit to www.ezines-success.com rewrite them and claim them as your own. You may even find packages for alot less. It’s just a matter of weeding out the junk from the better articles. Making sure the article content is valid. The return on your initial investment will be significant in terms of the backlinks you’ll recieve.

Those backlinks are food for the search engine spyders. You’ll recieve those backlinks to your site by utilizing the main resource of your article. That being your author bio or resource box at the bottom of your article. This is what the search engine spyders feed on. This is where your backlinks originate.
There are alot of marketers that don’t utilize this resource to its full advantage, myself included. I’d previously been led to believe that in order to make money writing articles all I needed to do was write an article and put a link to whatever affiliate program I was promoting in the resource box and watch the sales pour in. It wasn’t happening. And I wasn’t getting any traffic to my main website. Any and all traffic was going to the generic affiliate page. Raising their ranking and leaving my site as a virtual unknown.
The purpose of the article’s resource box is to create backlinks to my main site via the anchor text I use to point to that site. It is what the search spyders use to categorize, classify and identify your site. Let me clarify that.
Let’s say you’ve got a Dog Grooming Site and you’ve written an article on that Topic. Your resource box should contain anchor text targeting the keywords you want to be categorized under. Like so,
If you add a resource box similar to the one above with every article you write and submit to as many article directories as you can, for more details visit to www.ezines-success.com It will begin to bring traffic in droves, to your main site.
The rule of thumb here is this: The more sites you have pointing to your site, The more traffic your going to get from the search engines. The site with the most backlinks wins. Meaning the best placement in search results for your given niche.
Pretty simple, wouldn’t you say? More Articles = More Backlinks = More Traffic!
You’ll be able to build a list of targeted subscribers to your newsletter, make affiliate sales, sign up people to your membership site or MLM program. Your options will be only limited by your imagination.

Top 2 Simple, Effective Methods To Build Quality Backlinks

Search engines rely heavily on quality backlinks to determine how important a website is. Therefore, it is extremely important for new website owners to realize that building backlinks holds the key to building his web presence.

There are many methods to boost your backlinks, such as article marketing, web directory submissions, forum posting, news release, podcasting, webinars, to name a few. The most efficient two methods that any new marketer should consider are the first two mentioned: article marketing and web directory submissions.

Method 1. Article marketing

Article marketing is by far the most economical and effective way to build backlinks. It is economical because it is free. It is effective because (1) it bears a quality backlink every time you submit one to an article directory and (2) this article may be distributed to many more directories or sites of webmasters who look for free content. In this sense, one article can result in 10, 20, 50, 100, or more backlinks to your site; there is really no cap to the number of links this one article may end up building.

Any article you write in your niche will likely build you a number of backlinks down the line. However, to make the most out of this effort, there are a couple of things to bear in mind.

(1) Do your keyword research and make sure you include your website url anchored with this keyword phrase in the resource box. If you do a proper keyword research, you’ll end up with a phrase that is actually searched in the search engines. If you further link your website to this keyword phrase, your chance of getting seen is greatly increased. Intuitively, this is the path for your website to be found.

(2) Try to change your articles by at least 30% when submitting to different directories. The idea is to make your content as unique as possible to the likings of the search engines. This will maximize the benefit of the time you spend writing. Intuitively, the most prominent places to change in an article include the title, the first paragraph, the first sentence of the paragraphs, the conclusion paragraph, and the resource box text.

Article writing should be repeated over and over again consistently. A reasonable goal to shoot for is to submit two articles a week. It is the best if you can write the articles by yourself. If not, for the sake of marketing your website efficiently, you probably should consider getting them ghost-written and submit them (or have them submitted) to as many article directories as possible

Method 2. Web directory submissions

Although less superior than article writing in terms of backlink building, submitting your website to web directories is still a more powerful method than many and may generate highly targeted traffic for your website. After all, both search engines and people go to directories to find related information. This can be a time consuming process but well worth doing.

There are thousands of directories on the Internet; some are free, and some are paid. A preferred approach for new Internet marketers is probably to submit to all the free, non-reciprocal web directories with the best possible page ranks. Here is just such a list to guide your effort.

Vlib.org (PR9)

Dmoz.org (PR8)

Lii.org (PR8)

Worldhot.com (PR7)

Selfgrowth.com (PR7)

Femina.com (PR7)

Exactseek.com (PR6)

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Web Design & Search Engine Optimization (seo) 101 – the Basics

These days just about everyone has websites up on the internet. Saying “everyone” might be a bit of an overstatement. In essence, blogs such as Facebook and MySpace pages can be considered a website too. Although lacking much of the customizations compared to standalone sites. Just about every topic imagineable, can be found in the never-ending cyber-space. With all of the information available and the sheer amount of exposure of the internet, it is a given that more and more people are “designing” their own sites.

The Elements of a Well Designed Website

So, what do you consider a well designed site? Each person has different opinions. But there are some factors that are universal.

• User friendly navigation and interface.
• Clean layout and unobstructive placement of images and animated content.
• Typography
• Content 

 

We will first be discussing these 4 factors.

User Friendly Navigation and Interface

I’m sure just about everyone has visited one of those sites that just made you regret it right away. Sure, not everyone knows how to design – if they did, then a company like us would’ve been out of business 2 days ago. But there are still things to keep in mind when designing the navigation.

A well designed navigation will assist your visitors in getting the information quickly, and move thorough each sections seamlessly – without getting lost. Simple enough, yes? But this is something alot of designers fail at.

Before designing the navigation, most people ask themselves if they should use frames, plain html links, javascript based, Flash enabled, and etc. Most of the navigations designers prefer to use isn’t suitable for 100% of the internet users. Some people disable javascript and/or doesn’t have the latest Flash plugin. If one of those users visit your site, they will basically be stuck within that one page. So if you decide to use such technologies to design your navigation, make sure to provide the visitors with an alternative method of navigating through your site. For example, one method would be to show standard html navigation if the latest Flash plugin is not detected. That way, both your visitors and search engine bots will be able to navigate through your website.

Afterall, you have created the website for a reason. You have things to say, and you want people to hear (see, read)it. Always try to keep in mind the chances that some users might not be able to properly view the website.

Clean Layout & Unobstructive Placement of Images/Animated Content

For most websites, it is best to keep the layout simple. Overly complicated layouts are a pain for most people to view. I’m sure you wouldn’t want your first time visitors to leave your site with a headache, do you? I have personally visited certain websites (which I won’t mention, ahem) that I ended up leaving with an epilepsy seizure (almost, just almost). It is best to keep your content and menu items grouped into sections. Navigations should always be in the one or two places where it’s most convenient for the visitors. Content should be placed where it is most easily viewed. Images and those cool little Flash animations shouldn’t distract the users from being able to view the text. Never over-do it. Everything is fine in moderations, keep that in mind.

Typography

Most people visiting your site is doing so because of certain information they’re seeking. Granted, some may be just visiting because they saw the website address on your business card and they’re just bored out of their mind. But if you have some interesting content, most of your visitors would be from search engines and other referral links.

You have information that people want, so it is imperative you display it properly. You really don’t want visitors straining their eyes trying to read from your website. Never use non-standard, in other words – funky, ugly, weird, squiggly (you get the point), fonts. Try to keep your fonts “standard”. Generally, the standard fonts would be Arial, Geneva, Helvetica.

Another reason why is that fonts on the web are limited. In order for everyone to view the site as you had intented is to use a font that is available (installed) on their local machine. So be very careful when choosing the fonts to use. Selecting your favorite font sometimes can look perfectly fine on your computer, but may be somewhat different on everyone else’s.

I really really hate website that use comic sans. No offense to anyone.

Content

Although last in the list, it is the most important. No matter how great your design is, how well your navigation helps people “navigate”, how great your fonts are – none of that matters if you don’t have the content to back it up. You need to have something that someone wants. The internet is quite massive, so I’m sure you can find something that others will find interesting. This is something that’s totally upto you and something I can’t really give much advice about.

Now that I’ve explained the few main factors of a well designed website, let us talk a little bit about your other visitors – The Search Engines.

What Are Search Engines?

Honestly, if you don’t know this – you shouldn’t be reading this. Just goto google.com and type in any word and be prepared to be amazed. When I’m bored, I type in random letters into Google and see if I find anything interesting.

How To Optimize Your Website for Search Engines

*This subject has to be one of the most discussed and debated topics. There are alot of opinions and views floating around. I never say any of them are wrong. The below are from my views and perspective. But I’m pretty sure most people would agree. *(end disclaimer)

The basics apply to all search engines, but we’ll be focusing on Google. Why? Because it’s the most popular and widely used.

What affects Google search rankings:

• Title tags – Obviously, the title of the web page.
• The domain name and the names of the pages.
• Incoming links from other sites.
• Content, content, content.

 

Title of Your Pages

There are other factors Google take into place when ranking website, but the above are the most common ones. Now, the title of the pages are something that most people brush off. But it may be one of the most important factors in the placement of your site in the search engine. You want your title to have the keyword that represents your content. Let’s say you’re designing a website about shrimps. A bad title would be something like this:

“SHRIMP, PINEAPPLE SHRIMP, LEMON SHRIMP, COCONUT SHRIMP, PEPPER SHRIMP, SHRIMP SOUP, SHRIMP STEW, SHRIMP SALAD, SHRIMP AND POTATOES, SHRIMP SHRIMP”

Now, this is called keyword stuffing – and it is frowned upon by search engines. Believe it or not, such titles won’t get your good rankings. Just because you repeat the word shrimp over and over, doesn’t make your site more important. Google is much smarter than that. It uses pretty complex algorithms to analyze your site and its contents – and can pretty much know if it is relevant or not.

When thinking of titles, it’s best to be as specific as possible. You don’t want to choose words that are too popular (yet). I recommend you to use phrases that contain your keyword. So if one of the pages in your weloveshrimpsyay.com is about shrimp salad recipes, you’d want to make your title something along the lines of this:

“Tasty Shrimp Salad Recipes”

Although you might want to make the title a tad longer, you get the point.

Domain Name and File/Directory Names

If you haven’t purchased a domain name yet, think very carefully first. If it’s possible, it’s best to have a domain name that includes your main keyword. Your domain name doesn’t have to be your company name – unless the name is widely recognized, but if that was the case – you’d already have a website by now.

For example, I’m employed at a company called POSmatic. And one of our main service that we provide is Point of Sale software development. Look at that, there’s a “POS” in the name. And POS is the acronym for Point of Sale. Hence, we use our own company name for our domain. But if your company name is Fluffy Pink Bunnies, Inc. and you sell pork- it isn’t a good idea to use that name for your domain.

Incoming Links

Try to find websites offering relevant information and ask them to link to you. If you’re not a high-traffic website yet, you may have to either pay them or link them back. It’s better to have your site linked one way, than to have a link out to them also – which is called a reciprocal link. But try not to link and/or get linked from suspicious website and sites that aren’t relevant to the information on your website.

Those numerous link exchange sites are generally a bad idea. In some cases, it can negatively impact your rankings. So be very careful.

Content

Just as much as people won’t visit your site if you don’t provide the content they want, search engines will not consider your site highly. Have plenty of relevant content to keep the visitors and search engine bots happy.

One Last Thing

PageRank is not as important as people make it out to be. Having a higher pagerank doesn’t give you better ranking in SERP (search engine result page). Unless you care for the bragging rights (aka e-peen), don’t worry yourself too much over it.

Backlinks – How To Get High Quality One Way Links To Your Websites

There are basically two aspects to SEO, “on page” & “off page” optimization.

“On Page” SEO is easy because it’s totally under your control. It’s simply a case of making sure you have optimized your web pages correctly.

OK, so there is a bit more to it than that, like keyword research, keyword density & frequency, which html tags to use, making sure your site/pages are W3 Compliant, using relative/absolute internal linking structures to feed the pagerank where it’s most effective, using titles and descriptions that encourage people to click through from the SERP’s etc.

But essentially, once you know how to do all that, it’s not difficult to get it right for all your pages/sites.

It’s also less important in the long run than getting sufficient links to your site/pages from other sites.

Getting links to your site is fundamental to getting visitors, and without visitors all the time, effort and money invested in getting your site up and running, and looking “nice”, is irrelevant.

No Visitors = No Point!

So links are essential to the health of your site, and indeed your business, but all links are not equal in value to your site.

Reciprocal links will help, but they are far less effective than one way backlinks, i.e. links from another site where you don’t have to link back to them. These “One Way” backlinks will give your site a far greater boost in the search engine results and bring you more traffic, providing of course that you have chosen good (relevant) keywords for your links.

There are many ways of getting these powerful one way backlinks, but most you will have no control over the anchor text used (i.e. keywords) in the link, which means their “power” in unfocused and therefore of less use to you in achieving the targeted keyword results you are looking for.

For example, submitting your site to website directories can be a very effective way of picking up some high quality one way links from high PR sites, but you will seldom be able to choose the keywords/anchor text used for the link, often ending up with the site name as the link.

This is not a waste of time, as the Pagerank passed to your site will, with the correct internal linking structure, be passed on to your sites internal pages, helping them to rank better for their targeted keywords.

So how can you get highly targeted one way links?

It’s fairly common for webmasters to now buy or “rent” links to their sites through service like http://Text-Link-Ads.com, and these services will allow you to choose the anchor text, but they are far from cheap. A link from a PR 8 site can easily cost $150+ per month. In fact there is now a business model emerging based on building sites simply to sell these kind of links (see http://www.LazyGitMarketing.com).

Google has also publicly stated that they disapprove of this practice and are actively seeking to downgrade the value of such “paid links”, although personally it seems like a valid form of advertising to me, but maybe I just don’t have Google’s wisdom in these matters.

As always in business, there are entrepreneurs who have identified this need in the market and a whole new branch of linking services are popping up offering new solutions for one way backlinks.

I’ve been testing some of them out over the last few months and have found a couple that have had a significant positive effect on the sites I used them for.

The Backlink Solution [http://www.BacklinkSolution.com]

This first solution is a monthly subscription that provides a network of high quality blog sites for you to post comments on, including a link to your site(s) using your chosen anchor text.

Note: As you make the link yourself, you can also link to internal pages on your site to improve their rankings as well, which you can’t do with directory submissions.

It is a manual process, but is easy enough that it can be outsourced fairly cheaply.

The Pagerank of these blogs varies, but the links provided are very “natural” in appearance to the search engines, and as you can post unique relevant content on market related blogs, the links are highly relevant. You are also limited as to how many blogs you can post to each month, to ensure that the links grow naturally over time, rather than all in one go.

Three Way Links [http://www.3WayBackLinks.com]

The internet marketing market is highly competitive, so it’s hardly surprising that another service with a different twist has popped up from this market.

This is an automated “three way links” system, where you link to site A, which then links to site B, which then links back to you. Whilst this is arguably not as powerful as true “one way backlinks”, it’s still a significant step above one way “reciprocal” linking that is the more traditional method used by the majority of webmasters.

The process is also automated for you, making it very hands off. You can submit up to 20 sites with just one account and you can specify three different anchor texts to be used as the links for each site’s, making sure you don’t incur any penalties for over use of just one text link keyword or phrase.

It is also set up to gradually build up the links over time to make it all appear very natural to the search engines.

Your Own Authority Blog [http://www.BetterThanLinks.com]

There is one final service that I’ve found to be very useful, although it is more ideal for people with multiple sites to promote.

The service gives you your own blog on an existing high PR authority site. The site has 833,039 backlinks listed in Yahoo and gets spidered several times a day by all of the major search engines. For example in June 2007 Googlebot visited it 14,470 times and Yahoo Slurp 52,436 times, so you can see why it’s an regarded as an “authority” site.

I have used this to link to brand new sites and had them indexed by Google within 24 hours, so it’s a great way of getting a new site in to the SE’s quickly, and the link weight will obviously also help any site linked to.

As a side note, I’ve also found that my blog on this site can get fairly significant traffic itself when I take the time to keyword optimize the posts, which is always a nice added benefit.

I haven’t traded reciprocal links for any of my sites in almost two years, you can probably see why I don’t need to. Using powerful new linking tools and services like these means I am able to take total control over the “off page” SEO linking strategies for my sites in the same way as I do for the “on page” SEO factors.

Wouldn’t you like to do have the same level of control over your sites search engine rankings?

How web search engines work

The way search engines work is very sophisticated yet they can be your websites best friend because at least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN.

The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your

website. That’s what search engine optimization is about.

You can easily look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your

homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your company name or your keywords.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to

each other.

The next item to look into is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords the words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100

carefully chosen words. If you want to achieve a high

ranking on search engines, this text is essential. However,

the search engines must be able to read the text, meaning

that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your

cursor and try to highlight a word or two. If you are able

to do this, the text is HTML. If the text will not

highlight, it is probably in graphic form. In this case,

ask your webmaster to change the text into HTML format in

order to increase your search engine rankings.